(EMAILWIRE.COM, April 21, 2012 ) Cincinnatio, OH -- The Flexible Packaging Association has recognized the Tesco soup pouch for its Printing Achievement. The pouch, produced in Ampac’s Kirchberg, Switzerland facility, represents a marked departure from standard retort pouches. The pouch was printed flexographically versus rotogravure which provided exceptional graphics with high shelf impact in a difficult printing format. Because the majority of retort pouches are produced with rotogravure printing, the Tesco Finest Soups pouch was deemed having exceptional print graphics rivaling the quality of any rotogravure print.
Ampac‘s flexographic 8- to 10-color process printed design uses a urethane ink system. Through engineering and technical expertise, Ampac was able to overcome the demands of the retort process without sacrificing print quality and provided one of the very few flexo retort pouches to the market. The result was a high definition quality print pouch that was both fit for use and commercially viable.
The Tesco pouch also won an American Package Design Award from Graphic Design USA. The awards contest rewards packaging, p-o-p and related products that are visually attractive and feature designs that advance the brand and forge an emotional connection with the purchaser. The matte look and st yle of the pouch has a high shelf impact and replaces the more traditional rigid formats for retort soups.
Hansruedi Häberli, general manager of Ampac Kirchberg, states, "The Tesco Finest Soup pouch is a departure from traditionally produced retort pouches in that it was printed using a flexographic press. This was a high technical achievement and resulted in exceptional graphics that represent the quality of the product and the store brand on the retail shelf to consumers. "
About Ampac:
Ampac drives packaging transformation and performance by creating packages that are more innovative, progressive and dynamic than those used by competitive brands. Ampac’s comprehensive approach to packaging is a balance of rigorous, technology-driven thinking and exceptional creativity. It is a diversified global packaging company with 14 manufacturing centers in North America, Europe and Asia. For more information, visit Ampac’s website at: http://www.ampaconline.com .
