(EMAILWIRE.COM, February 01, 2012 ) Charlotte, NC -- 150 Grill, the newest restaurant in the Lake Norman area, located on Highway 150 in Terrell, NC opened Monday, January 23.
The Mooresville restaurant has a different opening story to most other restaurants across the nation. Rather than taking several months to open, the restaurant took a mere three weeks.
The lightning fast opening is attributed to several factors. Investor Eddie Tarantino said "It's been a fantastic collaboration of all the folks involved in getting 150 Grill open – from the contractors, to the marketing folks, to the great staff we have here."
The restaurant is in a rather unique position, a neighbor is the large Marshall Steam Plant whose white plumes can be seen several miles away as it generates power for the Lake Norman area. Also, commuters heading into Mooresville, Statesville and Charlotte heavily travel the stretch of Highway 150.
"Because of where we are located and the number of drivers passing by the location every day, we chose to be a little unconventional in our marketing. We opened fast and did our marketing fast too. We are using mobile marketing to connect folks with 150 Grill. We chose Charlotte-based mobile marketing company, Mobile Marketing Max, to run our text marketing campaigns. If you text 150grill to 72727 you will get text only specials from the restaurant" said Tarantino.
"Mobile Marketing Max also designed our website. We went with a mobile web site because of the speed of production time. We wanted to get our menu out on the web and this was the quickest way. We also have a Facebook page and are working on the rest of our social media presence. It's an exciting time with everything coming together in just under a month," added to the investor.
150 Grill stands out among other restaurants in the area by making hand formed burgers and hand cut fries. The biscuits are scratch made. The restaurant knows that in a competitive industry having great food and great service at a great price is a recipe for success.
About 150 Grill:
Located near the Marshall Steam Plant in Mooresville NC, the 150 Grill is the areaÂ’s best quick dining restaurant. With hand made hamburgers, premium quality subs and sandwiches, and fresh hand cut fries. Providing the finest quality food available at great prices from 5am until 3pm Monday through Saturday, find them at 150Grill.com
(EMAILWIRE.COM, February 01, 2012 ) Charlotte, NC -- 150 Grill, the newest restaurant in the Lake Norman area, located on Highway 150 in Terrell, NC opened Monday, January 23.
