(EMAILWIRE.COM, July 14, 2010 ) HOUSTON, TX – A new online coupon service offering significant discounts to Houston shoppers and increased sales opportunities for area businesses will go live on July 14th.
HoustonCouponDeals (www.houstoncoupondeals.com) will enable consumers to compete on discount prices by bidding on a wide variety of products and services. Consumers also have a “Buy Now” option if they prefer not to go through the bidding process. Discounts on local products and services will range from 50 percent to 90 percent depending on which approach the online buyer prefers. Many current online coupon sites restrict consumers to one deal per day at a fixed-price discount.
“Houston Coupon Deals gives consumers more options by expanding the offerings and involving them in the pricing,” said Scott Reas, CEO of HoustonCouponDeal’s parent company, NationalCouponDeals. “We can offer dramatic discounts for consumers that cover almost any area they could possibly want while promoting multiple local businesses across the city daily.”
HoustonCouponDeals.com improves on many competitive sites, Reas pointed out, because it doesnÂ’t restrict discounts to single daily offers that might appeal only to specific buyers or that might be inconvenient in terms of distance or timing.
“The explosive growth of online consumer redemptions nationwide led us to explore more innovative approaches to meeting customer needs,” said Reas. A recent industry study revealed that Internet distribution of coupons was up 92% in 2009 over the previous year, while consumer redemption of these coupons increased 360% over the same period.
Reas noted that Houston represented a particularly attractive market for the HoustonCouponDeals.com service because of the areaÂ’s large and diverse population and wide variety of numerous businesses.
“One of the goals of HoustonCouponDeals.com is to forge stronger relationships between local consumers and Houston businesses,” said Reas. As part of that goal, HoustonCouponDeals.com will donate ten percent of every coupon purchased to a local non-profit, charitable or cause-related organization chosen by the consumer.
HoustonCouponDeals.com is a part of NationalCouponDeals.com, an online coupon service that features multiple daily deals on the best products and services in cities around the country, focusing on deep discounts and buyer empowerment through bidding and robust participation of local businesses.