(Food-Beverage-News.Com, August 14, 2024 ) InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Prebiotic Soda Market (By Type (Dairy-Based Prebiotic Soda, Plant-Based Prebiotic Soda), By Packaging (Bottles, Tetra Packs, Cans, Others), By Flavor (Fruit, Cola Flavors, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Independent Departmental Stores, Online Retailers, Wholesalers & Distributors)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031."
Prebiotic soda is a beverage that uses prebiotics as an active ingredient. Fibres and other indigestible substances are known as prebiotics, and they help healthy bacteria grow in the digestive tract. The market for prebiotic sodas is being boosted by the growing consumer knowledge of gut health and the benefits of prebiotics. Probiotic soda is predicted to rise in the next few years, driven mostly by the growing number of people who are aware of the health benefits of probiotics and the increasing popularity of these drinks among young people. Moreover, concerns about obesity and diabetes are driving a trend away from sugary drinks. This is good news for prebiotic sodas because they are generally touted as having less sugar and more natural ingredients. However, with the greater production and ingredient costs, the retail pricing of these beverages may be higher than those of typical sodas. The confluence of health trends and dietary preferences is propelling the growth of the prebiotic soda industry.
List of Prominent Players in the Prebiotic Soda Market:
The need for prebiotic sodas fuels the growing demand for the prebiotic soda market, which is raising public consciousness of the link between a healthy gut and general health. The health benefits of prebiotics, which are fibres that aid in nourishing good bacteria in the stomach, are becoming more well-known and are driving market growth. Moreover, prebiotic sodas are becoming increasingly popular as health-conscious people look for drinks with additional benefits beyond mere hydration. Healthy, functional drinks that aid in wellness without compromising flavour are all the rage, and these drinks are right in line with that trend. Concerns about obesity and diabetes are driving a trend away from sugary drinks, which is fueling interest in prebiotic sodas, which is growing the demand for the prebiotic soda market.
Challenges:
Market growth is hindered by higher production and ingredient costs, which could result in higher retail prices than traditional sodas. Furthermore, there is currently a lack of consumer knowledge and comprehension regarding prebiotics. While the health advantages of probiotics are well-known, the benefits of prebiotics may need to be more well-known to consumers. This lack of knowledge can constrain demand. Another limitation of prebiotic drinks is their flavour character. In addition, the marketing of prebiotic sodas as a product that improves health can be hindered by the severe regulations around health claims in beverages, further slowing down market growth.
Regional Trends:
The North American prebiotic soda market is anticipated to register a major market revenue share. It is projected to grow at a high CAGR in the near future due to the growing number of consumers looking for digestive health drinks and solutions that are friendly to their gut and consumers rising interest in health and wellness. Besides, Asia Pacific had a remarkable share in the market due to a shift towards organic and natural products and new advertising campaigns that promote prebiotic sodas health benefits in this region.
In April 2023, NextFoods, the producer of GoodBelly, has purchased Cheribundi, a beverage made from sour cherries. Previously, each brand was sold at over 20,000 retail locations. However, Cheribundi has recently seen a significant increase in online sales. Cheribundi's e-commerce sales had a significant increase of 120% compared to the previous year, as revealed by the company.
In July 2021, KeVita, a fermented beverage brand owned by PepsiCo, introduced a new line of convenient prebiotic injections designed to promote digestive health. The new 2oz shots by KeVita contain 3g of prebiotic fiber and are fermented using water kefir culture.
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