Grapeseed oil is a by-product obtained in the process of winemaking and is extracted from pressed grape seeds that are left behind after wine is made. Grapeseed oil is a rich source of polyunsaturated fatty acids (PUFAs).
Grapeseed oil typically contains linoleic acid, stearic acid, palmitic acid, oleic acid, palmitoleic acid, and alpha-linolenic acid. Linoleic acid is a major polyunsaturated omega-6 fatty acid found in grape seed oil that is generally used in personal care and cosmetic products owing to its acne reductive, skin-lightening, anti-inflammatory, and moisture retentive properties.
The global grape seed oil market is anticipated to grow significantly over the forecast period owing to the increasing demand from various application industries including personal care & cosmetics, food & beverages, and healthcare among others. In addition, growing health consciousness among individuals coupled with rising spending on personal care & cosmetic products especially by the younger population is further expected to augment the demand for grapeseed oil over the forecast period.
Growing applications of grapeseed oil in various end-use industries
Grapeseed oil helps in treating conditions such as the dry scalp, and dandruff. Grapeseed oil contains high levels of linolenic acid that helps in stimulating hair growth. In addition, it also contains antioxidants such as procyanidin oligomers that also benefit hair growth. In the food application industry, grapeseed oil is used as cooking oil, and for winemaking among others. It helps in controlling the cholesterol levels in the body.
Furthermore, the omega-6 fatty acids present in grape seed oil can also help in reducing inflammation thereby preventing chronic diseases such as cancer. Moreover, the increasing prevalence of cardiovascular diseases is increasing the growth of the grape seed oil market. Some of the major factors of cardiovascular disease include an unhealthy diet, usage of tobacco, and physical inactivity among others which raises the blood pressure and blood glucose causing overweight and obesity.
According to WHO, Four out of 5 cardiovascular deaths are owing to heart attacks and strokes. Moreover, increasing demand for waste management is expected to drive market growth. Grapes are waste for wine manufacturers, either sold to grapeseed oil manufacturers or thrown away in landfills.
Manufacturers of grapeseed oil recycle the grape waste and produce grapeseed oil used in cosmetics, pharmaceuticals, and others. Increasing garbage in its landfills is creating a massive problem for the environment. It increases soil pollution, affects agriculture, and pollutes the crop, which spreads diseases and affects the human population.
Waste management is beneficial for the environment; garbage reduction improves soil and reduces the nasty smell of landfills. Low garbage collection leads to a healthy environment and hence grapeseed oil production is rising.
North America is expected to dominate the global grapeseed oil market during the forecast period
By geography, North America is the largest market for grapeseed oil holding approximately XX% of the global sales value. Consumers increasingly prefer organic, non-GMO, and sustainable food products owing to rising concerns regarding food safety. Grapeseed oil is eco-friendly in nature as it is extracted from the seeds of grapes which would otherwise be discarded.
The global grapeseed oil market is fragmented, and key players include Mediaco Vrac, Tampieri Group, Oleificio Salvadori, Olitalia and Pietro Coricelli, etc. Major market players cater their grapeseed oil products to a wide range of application industries such as healthcare, cosmetics, food, and beverages.
Thereby, in order to strengthen their market position, manufactures are engaged in product development, mergers, acquisition, and other related activities. For instance, On 26th September 2019, Olitalia has invested in research and development and strategically invested in communication strategy involving publicity campaigns dedicated to targeting consumers in order to increase brand awareness.