Energy Drinks are a type of beverage that contains a physical and mental stimulating drug.
Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks effects cognitive performance like increased attention and reaction speed, primarily due to caffeine.
Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards upon long term consumption of energy drinks are hindering the growth of market.
Energy Drinks Market Forecast Report (2018-2023)
Energy Drinks Market was worth USD 56.99 billion in 2018 and estimated to be growing at a CAGR of 3.7%, to reach USD 68.34 billion by 2023.
The Global market for Energy Drinks is segmented based on Type, Ingredient Type and Packaging. Based on Type it is divided into Isotonic, Hypotonic and Hypertonic Energy Drinks. Based on Ingredient Type it is divided into Water and Additives that include sweeteners, flavours, acidulants and others. Based on Packaging it is divided into Bottles, Cans and others. Based on geographical analysis, the market is divided into regions of North America, Latin America, Europe, Middle East and Africa and Asia Pacific. North America holds the major share in the market due to presence of market leaders as well as a large population of casual drinkers, athletes preferring energy drinks. Asia Pacific is the fastest growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold the major share in the market due to the easy intake of isotonic drinks by the body.
The major companies dominating this market for its products and services are
Red Bull Monster Beverage Corporation Rockstar Inc. Coca Cola Arizona Beverage Company National Beverage Corp. Pepper Snapple Group, Living Essentials Cloud 9. Key Developments in the Market
November 9, 2018 - The Coca-Cola Company aims to launch a new range of energy drinks under its Coke brand which would be made with naturally-derived caffeine and guarana extract, according to Reuters. October 24, 2018 - Brain Füd is relaunching its range of natural energy drinks in Tetra Pak cartons as it moves away from plastic bottles. July 24, 2017 - AB InBevacquired Hiball, a relatively small organic energy drink manufacturer. The company also has its own brand of sparkling waters and sodas. Customize Report @ https://www.marketdataforecast.com/market-reports/energy-drinks-market-7245/customize-report
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