(Food-Beverage-News.Com, March 22, 2018 ) The Global delivery and takeaway food market is highly fragmented because of the presence of numerous small and large market players, who compete on the basis of pricing strategy, product and packaging innovation, service, quality of food, menu variation, and calorie intake per meal. The heterogeneous nature of this market is posing a tough challenge for the players to maintain customers' loyalty.
Delivery and takeaway food market is witnessing maximum growth owing to rise in busy lifestyle and hectic schedule of population, expanding urbanization, quick access to mobile phones, increasing use of m-Commerce, growing demand for hygiene fast foods, and expanding internet penetration for ordering food online has boosted various food chain restaurants to incline towards online distribution channels to enhance their overall sales.
The market is anticipated to perform well in the near future owing to consumer preference for online ordering, growing online marketing strategies by companiesto connect with consumers, and consumers preference for hygiene & healthy food rather the fast food while placing an order. Moreover, demand for fresh food, quick home delivery, and easy accessibility are some of the factors that can accelerate the market revenue growth of delivery and takeaway food during the forecast period.
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