(Food-Beverage-News.Com, January 19, 2016 ) The healthier alternatives to savory snacks such as bakery products, fresh fruits, and juices are hindering the market growth which is compelling companies to offer healthier snacking options. The demand for small pack sizes have been increasing considerably in certain countries, such as India and Mexico, due to increasing consumption from lower income groups and demographic changes.
People are demanding varieties in snacks, which is encouraging companies to launch new products. Several companies have been announcing the launch of products with new tastes, flavours, and shapes to maintain their competitiveness in the market. Moreover, customers’ increasing inclination towards organic foods is compelling the savory snack companies to innovate their products for customer retention.
In 2014, PepsiCo launched several new savory snacks including a tube-shaped chip dipping snack TostiTos-Rolls, and a skeleton shaped snack Cheetos Bag of Bones. During the same year, Orkla re-launched KiMsElias salty snacks for children in a new design. General Mills announced to launch 50 new products in January 2015, including a gluten-free snack bar ‘Food Should Taste Good Real Good Bar’. Also, in 2013, PepsiCo launched four variants of sweet and savory bread snack Stacy’s Bake Shop Bakery Crisps, and a French-fry shaped crispy fries under its brand Ruffles. During the same year, ConAgra launched a ready-to-eat popcorn snack Pop Crunch, and Kellogg launched three flavours of Pringles Stix (a snack with playful shape).
Earlier snacks were considered as a break time light food. However, in the recent times people have been increasingly eating them between the meals. Snacks are being considered as fourth meal of the day in U.S. Americans are forerunners amongst the snack eaters between the meals as they love to snack everywhere from theater, to workplace, to car, and even on the subway. A similar culture exists in Brazil, where snack is a part of breakfast.
The global savory snacks market has a fragmented structure with a large number of compnies. The major companies in the market include PepsiCo., Kraft Foods, ConAgra Foods, CALBEE, Diamond Foods, General Mills, Intersnack Group GmbH, Lorenz Bahlsen, Kellogg company, and Orkla ASA.
Savory Snacks market share by distribution channel
• Supermarkets/ Hypermarkets
• Independent Retailers
• Convenience Stores
• Service Stations
• Specialist
• Others
Geographical Segmentation
Savory Snacks market by region:
• North America
o The U.S.
o Canada
o Others
• Europe
o U.K.
o Germany
o Spain
o France
o Others
• Asia-Pacific
o Japan
o China
o India
o South Korea
o Others
• Rest of the World (ROW)
o Mexico
o Brazil
o Others
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