(Food-Beverage-News.Com, October 12, 2015 ) Fort Worth, Texas -- The recently established No1Cook brand is separating themselves from competitors in the highly competitive kitchen apron market by offering their customers a bonus matching dish towel when buyers purchase the No1Cook apron.
The inclusion of the bonus matching dish towel is proving popular with buyers of the cooking apron.
No1Cook has released the cooking apron and complimentary dish towel with consideration for the festive season being just around the corner with the package appealing to gift buyers.
"We want to reward our customers with a little something extra to complete their kitchen look and serve a purpose at the same time so the matching dish towel seemed like it would meet these objectives," said Alison Dickinson, No1Cook.
"It will be for a limited time and we thought the timing was perfect with Christmas coming up."
Setting up a bonus inclusion for customers as a means to stand out from competitors is not a new concept, but a highly effective marketing tool taught in colleges across the country.
The timing of the release in time for the gift buying season is also a well- utilised marketing tool with retailers effectively doing this every year.
In addition to the dish towel inclusion, No1Cook is focusing on the gender neutral aspect of their apron in their marketing material. There are other cooking aprons on the market which are gender neutral, but the adjustable neck and extra long straps make this particular apron look like it is custom made to fit people of all different shapes and sizes. The navy color and red stitching are a simple design but look smart on either gender.
The use of these simple marketing strategies for product differentiation earned No1Cook the 'Hot New Release' label on Amazon when they first came on the market.
About No1Cook
No1Cook is a premium kitchenware brand, currently specialising in the bib apron market in the USA.
