(Food-Beverage-News.Com, September 28, 2015 ) Budleigh Salterton , Devon -- Spiller & Tait are excited to announce the launch of their popular Signature Blend coffee beans in the USA, exclusively available on Amazon. The UK based producer of gourmet coffees has partnered with an expert team of craft coffee roasters in Seattle, Washington, to produce their best-selling brand of medium roast beans for US consumers.
"As the biggest coffee consuming nation in the world, the US market was a natural choice for us. This is especially the case now medium roast coffees are making a strong come-back in the States in response to consumers look for less bitter coffee and stronger caffeine content" said Simon Spiller, co-founder of Spiller & Tait. "Our Signature Blend has done incredibly well in the UK because consumers are becoming more discerning. The rapid rise of the independent coffee shops as a counter-balance to the global chains with their burnt coffee, means consumers are looking for coffee for the home which also has more depth of flavor and less bitterness from over roasting" Simon added. "We see the same trend in the US and we are confident our Signature Blend fits the bill" he explained.
Well into the late 1990s, most of the coffee consumed in the USA was a medium roast. It took West Coast coffeehouse roasters like Peet's and Starbucks to show another side of coffee flavor. They began roasting coffee dark, so dark that almost all the taste is the smoky depth of the roast versus the beans' individual flavors. That profile appealed to many coffee drinkers, especially in milky espresso based drinks where the strong flavor cut easily through the milk. As a consequence, sales of dark beans shot up in supermarkets.
But all along, fans of medium-roast coffee resisted, insisting that the French and Italian roasts tasted charred. These holdouts helped ensure that lighter coffee continued to do a brisk business in stores. And lately, it's not just ordinary coffee drinkers who think these roasts have merit. An increasing number of mail-order roasters are now specializing in medium roasts for their discerning customers who are extolling their broader spectrum of flavors.
"The objective with a medium roast is to protect the volatile aromas and fleeting flavors that dissipate with darker roasting" explained David Tait, the other half of Spiller & Tait. "What's often not understood by consumers is that lighter roasts also protect the caffeine content of the beans so they usually deliver a stronger caffeine kick than dark roasts. As the public become more aware of the flavor and caffeine benefits, demand for medium roast coffees is rapidly increasing on both sides of the Atlantic" explained David.
In response to this new movement, some of the big-name dark-roast pioneers have also thrown their hats into the lighter-roast ring. Recently, Starbucks came out with its "blonde" roasts, two blends of lighter-roasted beans now sold in all of its outlets and in grocery stores. Peet's Coffee & Tea answered with two blends roasted more lightly than its other offerings.
"Now our Signature Blend coffee, available initially in 2.2 Pound Pouches of whole beans, is ideally positioned to respond to this shift back to medium roast beans in the US" said Simon. "And, to ensure freshness for our customers in the States, we've developed a partnership with a leading craft roaster in Seattle who now roasts our beans in small batches to our exact specifications. And we've been delighted with the consistency of our US roast. Initial feedback from customers has been fantastic" he added.
The Signature Blend 2.2 Pound Bag of whole beans is now available exclusively on Amazon with a 50% off Launch Discount.
Spiller & Tait source the finest coffee beans from around the world and craft original blends in their micro-roaster in South West England so customers can experience great tasting coffee at home. An exclusively online retail business, their Amazon Shop can be found via the Spiller & Tait website.
About Spiller & Tait
Spiller & Tait, is a UK based on-line retailer which is dedicated to helping customers create great tasting coffee at home by sourcing, roasting and retailing premium coffee beans and ground coffee in the UK and USA.
Their Signature Blend is one of the best selling coffee beans on-line in the UK and is now available in the USA exclusively on Amazon.com
