(Food-Beverage-News.Com, September 19, 2015 ) Camarillo, CA -- When California based brand FreshTek launched earlier this year, it was understood that keeping the customer happy would be one of their top priorities. With continued growth in the marketplace and users of their 32oz leak proof fruit infuser water bottle often coming back to buy more, the company decided to switch to a multi-level tier pricing strategy.
CEO Rebecca Carasco describes their position. "Our FreshTek sports water bottle is something that is used every day, all day and by all members of the family. We also offer the bottle in 3 different eye-catching colors. What we've seen happening is a string of single purchases but then a return of happy customers. Some of our customer feedback has mentioned a common thread - mom buys the bottle for herself, kids hijack it for school or husband snags it for the gym. With our new tiered pricing, we hope to encourage as many of our clients as possible to make that initial investment of multiple bottles and save money on the entire order Just buying 2 or more bottles will generate 10% off the entire order. We've also dismissed coupon codes for this saving. We think it's most helpful to the Amazon buyer to just load the cart, checkout and go. These savings will occur automatically making the entire process simpler for the buyer."
With aggressive and comptetitive online sales competition in this field, Carasco hopes to steer FreshTek to stand out amongst the crowd with ongoing and continuous adaptations and strategies with the customer's ultimate satisfaction in mind.
About FreshTek
FreshTek is committed to providing both healthy and modern products for the entire family. Their new line of water bottle infusers allows the infusion of a variety of fruits and herbs for healthy hydration.
