(Food-Beverage-News.Com, November 27, 2018 ) Top Growth Opportunities for Dairy & Soy Food in Poland provides an overview of the Dairy & Soy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Dairy & Soy Food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy Food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Key Players: SM Mlekpol Hochland AG Sm Mlekovita Danone Group. Zott Se & Co. Kg Groupe Lactalis SA Savencia SA Sm Mlekovita OSM Lowicz Bakoma OSM Piatnicy
Get access to - - Key consumer demographic groups driving consumption within Polish market. Improve your consumer targeting by understand who’s driving the market, what they want, and why - A study of market value and volumes over 2011-2016 for Polish, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period - White space analysis, to pinpoint attractive spaces in the market and the key actions to take - Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future - Examples of international and Polish-specific product innovation targeting key consumer needs.
Scope: - Over 2017-2022, the Polish Dairy and Soyfood market will show a substantial growth across countries studied, at a CAGR of 7.0%. - Top line performance in terms of volume and value of the Dairy and Soyfood market in Poland has been driven by the Cheese and milk categories, which together account for 70% of the market by volume.
Reasons to buy: - This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Dairy & Soy Food consumers. - This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector. - Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Key Points from TOC: 1. Introducing a top growth market for dairy & soy Top 10 global growth opportunities scores Top global issues Assessment against global strategic issues GlobalData’s strategic issues map Predicted future issues for the global sector Reward and risk assessment Opportunity score - overview Consumer spending trends - peer group comparisons Political, economic, social, and technological: analysis Enablers and inhibitors of growth Rewards and opportunities for growth Summary of the market 2. Market insight - identifying the opportunities to move into Market growth by category Value growth of the market Volume growth of the market Level of premiumization by category Category analysis - key drivers of change 3. Retail and distribution insight - key channels and retailers driving growth Meat retail channel share Key retail channel trends Routes to market Drivers of change in the sector 4. Company and brand insight - the competitive landscape defined Category fragmentation Company and brand strength Private label penetration Brand share by leading supplier International and domestic brand analysis Company and brand strength summary 5. Consumer insight - who, what, when, where, and why Strategic issues map Key consumer driver implications Key consumers trends Consumer groups Key health & wellness trends Penetration of health & wellness claims by category Consumer trends summary 6. Product and packaging insights Key product insights Trends and strategic issues - other notable product trends Key product innovation case studies Key packaging insights Trends and strategic issues Product launch key takeouts 7. White spaces and innovation opportunities - space to move into Growth segments to target Segment opportunities Consumer spaces to target Product launch key takeouts Key recommendations 8. Appendix and definitions
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