(Food-Beverage-News.Com, May 17, 2018 ) The Asia-Pacific soy beverage market is expected to grow at an estimated CAGR of 5.9% during the forecast period (2018-2023). There is a huge scope for development by launching new beverages, and thus, shifting the focus from the traditional and the most opted beverage, plain soy milk.
MAJOR PLAYERS: DANONE, ORGANIC VALLEY, KIKKOMAN PEARL SOY MILK, HAIN CELESTIAL GROUP, EDEN FOODS, ZENSOY, TRADER JOE'S, JAFFE BROS. NATURAL FOODS, and DEVANSOY, amongst others.
Danone, Organic Valley, Kikkoman Pearl Soy Milk, Hain Celestial Group, Eden Foods, ZenSoy, Trader Joe's, Jaffe Bros. Natural Foods, Devansoy
Market Dynamics
Soy beverages are consumed because of the increased availability of soy, and the scientific facts that prove the many health benefits of the beans; including lowering blood cholesterol and reducing the risk of certain cancers. Additionally, soy beverages are consumed as a replacement for lesser-healthy drinks because of its nutrition content.
Soybean-based foods, apart from being a complete source of protein, also contain other important nutrients, such as fiber, B vitamins and Omega3 fatty acids. All these nutrients play an important role in the growth of infants, fetal growth in pregnant women, and provide various other benefits for children and adults alike. The rising health consciousness in the developing and developed regions is driving the Asia-Pacific soy beverages market. It is a healthy alternative to meat and other animal products and hence, is a good protein source for the vegetarians. However, recent studies on the harmful effects of soy and its derivatives are hindering the growth of the Asia-Pacific soy beverages market. Homemade protein rich foods are being opted over processed soy products.
Market Segmentation
The Asia-Pacific soy beverages market can be segmented into soy milk and yogurt smoothies. They are highly recommended for the lactose intolerant or dairy allergic population. The protein content in soy milk is equivalent to that of cow milk but, unlike cow milk, soy milk has little amounts of saturated fats and no cholesterol. The soy yogurt smoothie is generally low-fat and hence is preferred over regular smoothies.
Regional Analysis
The soy beverage market in the region is led by three major nations i.e. Japan, followed by India, and China. In China, rapid consolidation between medium and large companies is anticipated as the government has been taking measures to regulate the industry and improve competitiveness across the world. Countries like Hong Kong has been reported to have higher soy milk consumption.
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Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
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