(Food-Beverage-News.Com, October 10, 2017 ) Publisher's Consumer and Market Insights report on the Bakery and Cereals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? - Market data: Overall market value and volume data with growth analysis for 2010-2020 - Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 - Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 - Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015 - Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics; container data for: Bag/Sachet, Film, Tray and others - Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption - Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
The Bakery & Cereals market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a large young population base. Bread & Rolls is the leading value category and the Breakfast Cereals category is forecast to register the fastest growth during 2015-2020. Bakery & Cereals consumption among Turks is mainly influenced by the Wellbeing and the On-The-Go consumer trends.
Key Findings
- The Bakery and Cereals market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015. - The Turkey's consumers are opting for value for money products in the Bakery and Cereals market. - The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020. - Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in the Turkey's Bakery and Cereals market. - Tadimca (Tadim Gida) is the leading brand in the Cereal Bars category both in value and volume terms. - Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Turkey.
Country Context - Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile - Retail and foodservice figures -Key Takeaways
Market Overview and Consumer Demographics - Value and volume analysis for Turkey's Bakery and Cereals market - Impact of exchange rate fluctuations on the Turkey's Bakery and Cereals market - Degree of trade up/down in Turkey's Bakery and Cereals market - Volume analysis by category - Market value and growth rates, by category - Historic and forecast value analysis by category - Winners and losers by categories with change in market share - Segment share in a category (value terms) and change in market share - Volume consumption analysis by gender, age, education and urbanization -at category level - Average category level pricing
Retail Landscape and Key Distribution Channels - Leading retailers in Turkey's Food market - Leading distribution channels (value terms) in Turkey's Bakery and Cereals market - Leading distribution channels (value terms) by category
Competitive Landscape - Market share of leading brands (in value and volume terms) by category and segment - Penetration of private label by category in Turkey's Bakery and Cereals market - Private label growth (in value terms) compared to brands
Health and Wellness analysis - Value of Health & Wellness claims by category - Key Health & Wellness product attributes driving sales - Key Health & Wellness consumer benefits driving sales - Key Health & Wellness companies and market share
Packaging - Bakery and Cereals market by type of packaging material/container (in volume terms) - Bakery and Cereals market by type of packaging closure/outer (in volume terms) - Bakery and Cereals market by type of packaging, forecast(in volume terms)
Consumer trend analysis - Publisher's consumer trend framework and explanation of the sub-trends - For key trends in Turkey's Bakery and Cereals market: - How the trend is influencing consumption in Turkey's Bakery and Cereals market - How to target the trend in Turkey's Bakery and Cereals market - How the trend will evolve in Turkey's Bakery and Cereals market - Key target demographic and the rate at which the trend will evolve - What are the key drivers that will influence growth of Bakery and Cereals market in the future
Innovation examples - New products launched in Turkey's Bakery and Cereals market
Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Health & Wellness data - Packaging data - Category definitions - Segment definitions - Channel definitions - Health & Wellness definitions - Explanation of sub-trends - Methodology - About Publisher
