(Food-Beverage-News.Com, October 04, 2017 ) The word nutraceutical is derived from “nutrient” (nourishing food component) and “pharmaceutical” (medical drug), it is a broad term which describes product obtained from food sources with added health benefits along with the basic food values. Consumers take dietary supplement not only to fulfil the daily nutrient requirement but also as disease prevention and physical performance booster.
Nutraceuticals have received substantial interest due to their safety, potential nutritional and therapeutic values. People can go for health improvement through supplement food or by the consumption of food that is fortified. Along with just providing nutrients, it deals with the gut complications as well such as, Crohn’s disease, ulcerative colitis, gluten therapy resistant celiac and irritable bowel syndrome that results from imbalance and overgrowth of intestinal microbial flora.
The key reasons driving the market have been the increase in lifestyle diseases all over the world, inadequate nutrition and increase in life expectancy due to the current lifestyle choices of people. It is also observed that in developing nations, mortality because of nutrition related factors is high, the reason being lack of nutritional intake in regular food, underscoring the need for nutraceutical products. A shift is observed between consumers from synthetic supplements to natural or organic ingredients which are obtained from non-Genetically Modified Organisms. Lack of awareness in the developing countries about these nutraceutical ingredients is restricting the growth of the market in those regions.
The market is divided on the basis of types into prebiotics, probiotics, proteins & amino acids, fibres & specialty carbohydrates, vitamins, phytochemicals & plant extracts, minerals, carotenoids, Omega-3 fatty acids and others. Based on application the market is further segmented into animal nutrition, functional food, dietary supplements, functional food beverages and personal care. Dietary supplements segment leads the application market while photochemical & plant extracts is the fastest growing division.
Geographically the market is segregated into North America, Europe, Asia pacific, Latin America, Middle East and Africa. The Asia Pacific market is projected to grow at the highest CGAR in the forecast period. North America held the largest share in 2015 with US as the leading market. In Europe increase in health conscious population which prefers food supplements, healthy functional food and beverages are driving the market.
Nutraceutical market is dominated by E. I. du Pont de Nemours and Company, General Mills Inc., Cargill, Royal DSM N.V., Groupe Danone S.A. Incorporated, BASF SE, PepsiCo Inc., Aland Nutraceutical Co. Ltd. and Archer Daniels Midland Company.
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