(Food-Beverage-News.Com, August 05, 2017 ) Nowadays, the packaging of products is a major factor that is carefully looked upon by brand manufacturers to create differentiation. Due to this, vendors are promoting their private-label products as alternatives to national brands. According to the latest study findings, at present Europe is one of the largest markets of private-label packaged goods, which is estimated to gain robust growth in the coming years. This study is titled as “Private-label Food and Beverage Market in Europe 2017-2021” and recently has been published to the vast repository of Market Research Hub (MRH). The research study displays the current scenario of the market and identifies the growth prospects for the coming years.
The report starts by presenting the detailed introduction of private-label food and beverage, covering its life cycle, key market highlights, and overall market landscape. Store brands, Private Label or Private Brands is massive segment of the food and beverage sector. They are found in almost all food and beverage categories, mostly in the fresh produce segment. With a prime focus on European region, the research analyzes the market scenario of private label food covering leading countries such as France, Spain, Germany, U.K., Spain and Italy.
As per the findings, the private-label food and beverages market is predicted to grow swiftly in the Europe at a CAGR of 6.90% during the period 2017-2021. One of the prime reason behind this growth is enhanced brand visibility. Several retailers earn more profits on private-label products as they are low priced associated with other international and national brands. They are also enhancing their sales volume by adopting improved packaging and labeling of private-labels. The sales volume of these private-label products will further increase in European countries due to the availability of offers and discounts on these products.
The research analyzes that the competition among private-label brands offered by different retailers is intense. The high eminence of private-label products and an increase in their consumption have created pressure on the international and national brands. To analyze the market size, the report has been categorized by product type and distribution channels. By product type, it includes food and beverages segment. The beverages segment includes alcoholic and non-alcoholic beverages. On the other hand, offline and online stores are the major distribution channel. The offline store's segment contributed to the maximum shares during 2016 since the majority of consumers visit hypermarkets, supermarkets, and warehouse clubs for private-label food and beverages.
Furthermore, the report provides company market share analysis of the various key participants. Key players have also been profiled on the basis of company overview. At present, key vendors operating in this market are Carrefour, EDEKA, REWE Group, Tesco and Schwarz. Other prominent vendors in the market are Ahold Delhaize, E.Leclerc, METRO, Sainsbury's, Auchan Holding, Aldi Stores, Walmart Stores, Wm Morrison Supermarkets, Co-operative Group and Intermarch.
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