(Food-Beverage-News.Com, August 02, 2017 ) The growing trend for healthy living that arguably had the biggest impact on the soft drinks category in 2017, as consumers increasingly looked to reduce their sugar and alcohol consumption. As per the findings of a new study, sugar is not the only factor which is influencing the market, however, also with a decline in alcohol consumption boosting the relevance of soft drinks as an alternative to alcohol. Market Research Hub (MRH) has recently this new study to its wide database, which is headed as “U.K. Soft Drinks Review- June 2017”. The study forecasts the market growth and size for the period of 2017 to 2021, mainly driven by key factors, historic and projected leading brand shares and sales performance, analysis of top segments, consumer attitudes towards soft drinks and latest innovations.
The research analysis commences with the market summary followed by the consumer evaluation. As per the key findings, in 2016, total soft drink sales increased by 4% and soft drinks industry levy set to be introduced in April 2018. There are various key factors and trends that are impacting the market positively. The study identifies the consumer behaviors and attitudes in relation to soft drinks and finds that consumer concerns and governmental pressure over the negative health consequences of excessive sugar intake can be expected to have a further impact on the U.K. soft drinks market over the forecast period.
As one of the principal sources of sugar in the diet, packaged soft drinks had to deal with regulatory pressure, excise tax proposals and shifting consumer-led attitudes to consumption stemming from a desire to reduce sugar intake. At present, the major focus of the soft drinks market in recent years has been on sugar reduction, more recently in preparation for the introduction of the Soft Drinks Industry Levy. This announcement of the impending sugar levy on soft drinks is the main trigger behind the renewed discussion over rising obesity levels among both adults and children in the U.K.
The next section introduces the various issues and insights of the market along with the market and market drivers. Perhaps the greatest challenge to a healthy lifestyle in the United States today is the inclusion of carbonated soft drinks in the individual diet. Carbonated soft drinks have boosted by L/N/R sugar variants, and bottled water sees strong growth last year. The research also analyzes that there is a slowdown in sports and energy drinks.
Moreover, the research focuses on leading brands along with their key details such as market share, launch activity and innovation, advertising and marketing activity, the research analyzes that Coca-Cola Enterprises remained the top player over Pepsi, in the UK soft drinks industry at the end of the review period, holding an off-trade value share of 24% in 2016. Also, Robinsons is the most trusted soft drinks brand and Innocent seen as most innovative brand.
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