(Food-Beverage-News.Com, August 01, 2017 ) Presently, the ice-cream market in China offers a widespread scope since it acts as a mood food which soothes the stressful lives of the younger generation. To emphasize further, Market Research Hub (MRH) has recently added a study titled as “China Ice Cream Market - June 2017” to its vast report archive. The non-retail channels are giving a challenge to the ice cream manufacturers which is urging them to bring more excitement by emphasizing on naturalness and authenticity. Further, the research functions as a detailed study on the overall China’s ice cream retail market size & forecast, 2012-2022.
This intelligent research initiates with the executive summary of the ice cream market and explains that in spite of volume decline, the increase in trade has driven the growth in retail value. Moreover, the key players and consumers are discussed in detail to analyze the China market by various time frames. Futhermore, the proceeding section discusses the issues and insights of the market followed by the market size & forecast, and market segmentation.
In the later sections, the market shows that decline in consumption has brought down the retail volume; moreover, on-trade channels are giving tough challenge to the retail market. The market is also segmented into various segments such as tub/cup pack & multipack, and individually wrapped products. Further, the market factors and key players are described in the report. As the report proceeds, the readers can acquire information about the discussed key players including Zhongjie’s, Dongbeidaban’s, and Nostalgic ice cream product. Moving forward the report discusses the competitive strategies for the market outlook and trend analysis. It explains that innovation of yogurt-flavoured product for attracting more yogurt fans, more addition of milk source will win quality seekers. Also, the use of less artificial colouring, and use of low sugar content and more natural sweetener will impact the market growth.
Lastly, the innovations are argued comprising; multi-layered experience, visual appeal, alcohol flavour, coffee flavour, detox and customized in-store charmed ice cream. Further, details about the consumer, ice-cream consumption, occasion of consumption, and purchasing channels are also discussed and elaborated in detail for complete market scenario assessment. Moreover, the price sensitivity by occasion, gender, age, and the city is evaluated in the study. It finally discusses the premium features, interest in niche ice-cream types and mintropolitans.
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