(Food-Beverage-News.Com, January 07, 2017 ) Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Publisher as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks. Your key questions answered: -What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks? -What are the innovation opportunities in adult soft drinks? -Which consumer trends are influencing innovation opportunities in adult soft drinks? -What TrendSights trends do these innovation opportunities align with?
-Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers. -59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol. -The concept of craft sodas has mainstream appeal. -56% of consumers globally would like to see more "craft" style non-alcoholic beverages..
Reason to Buy:
-Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging. -Understand the key motivators driving demand for adult soft drinks. -Discover the best in-class innovation examples of adult soft drinks from around the world.
- Introduction and Executive Summary - Overview of Publisher's Inter-Connectedness Index - Operations across multiple countries is highest in North America - Companies prefer to physically visit foreign suppliers in order to determine their reliability - Increasing taxes/tougher regulation is a common concern for companies operating international supply chains - Trade agreements and economic unions are seen to be beneficial for companies - Supply chains that are fast, flexible, and responsive are highly sought after by companies who are looking to introduce measures that will aid this 'next generation' approach
