Flavored milk is a dairy drink produced with milk, sugar, colorings, and additional flavor and sweetener. It offers some vital nutrients such as calcium, potassium, protein, phosphorus, vitamins A, D and B12, niacin and riboflavin. The flavored milk is generally available in different flavors such as strawberry, chocolate and vanilla flavors in fat free and low fat ranges.
The Global Flavored Milk industry is at nascent stage as the consumption is still low as compared to other drinks such as carbonated soft drinks. Upbeat consumer perceptions about the various health benefits of milk are creating prospects for flavored drinks consumption across the World. This will escalate the overall flavored milk market globally.
Global Flavored Milk industry can be divided on the basis of types of ingredients such as calcium propionate, hydrocolloids, natural colors, natural flavors, food and beverage enzymes, food and beverage emulsifiers, food and beverage texturants, food phosphates, high intensity sweeteners, food and beverage preservatives, flavourant, food and beverage stabilizers and systems, food and beverage colorants, food and beverage sugar and its substitutes, and fruit concentrates. The industry can also be segmented on the basis of products such as high pressure processing and sodium reducing agents. Global Flavored Milk Market can also be segregated by types of packaging such as paper-based (cartons), plastic, glass, metal, and others.
Global Flavored Milk Region-wise Outlook:
Geographically, the Global Flavored Milk industry can be divided by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. Presently, China captured the highest market share in the overall revenue of Global Flavored Milk market, followed by the U.S. and India holding second and third position respectively. In Asia, rising demand for flavored milk over the past few years were highly propelled by China, Indonesia, and India. In the next few years, the demand for flavored milk is anticipated to incline globally especially in Latin America and some regions of Asia.
Global Flavored Milk Market Growth Drivers:
Rising health consciousness and aspiration for nutritious and healthy food, changing lifestyle along with the change in consumer’s taste and preferences especially in developing countries are strengthening the growth of Global Flavored Milk industry. Besides this, consumer’s unscheduled eating habits due to busy working schedule are also fostering the demand for flavored milk in different parts of the world.
Some of the key players identified across the value chain in the Global Flavored Milk market includes Danone (France) and Kraft Foods Group (U.S.A.). These two companies have captured the major chunk in the Global Flavored Milk Industry. Besides this, there are other major players dominating in this industry such as Yili Industrial Group Company Limited (China), China Mengniu Dairy Company Limited, (Amul) Gujarat Cooperative Milk Marketing Federation Limited (India), Mother Dairy Fruit and Vegetable Private Limited (India).
