(Food-Beverage-News.Com, June 22, 2016 ) The emphasis on health benefits and natural ingredients, wider distribution points and broadening occasions for usage could encourage consumer engagement and drive the plant protein drinks market forward.
The market Figure 1: China retail value sales of plant protein drinks, 2008-18 Figure 2: Plant protein drinks market segmentation, by value (RMB m), 2008-13 Figure 3: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13 Companies and brands Figure 4: Leading companies’ shares of retail value sales of plant protein drinks in China, 2012 The consumer PPDs drunk: types, frequency and popularity Drinking occasions Retail channels Factors considered when buying PPDs Features to encourage consumption of PPDs Attitudes towards PPDs Key issues Tap into consumers’ eagerness to learn more about PPDs’ health benefits to enhance understanding Wider distribution points for PPDs to capture impulse and on-the-go consumption Positioning PPDs towards targeted occasions could help to generate sales What we think
Key points Market size PPDs remain a small category compared to the total soft drinks market Figure 5: Retail sales volume and value of soft drinks, China, 2013 PPDs remain small a category, owing to infrequent consumption levels Figure 6: China plant protein drinks per capita retail sales (litres), 2007-12 Despite being a small category, PPDs maintain their growth momentum Figure 7: Value and volume retail sales of plant protein drinks, 2008-18 Market forecast Figure 8: China retail value sales of plant protein drinks, 2008-18 Figure 9: China retail volume sales of plant protein drinks, 2008-18 Market segmentation Product type segmentation Figure 10: Plant protein drinks market segmentation, by value (RMB m), 2008-13 Figure 11: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13 Price by segment Figure 12: Average price of plant protein drinks, by segment, 2008-13
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