(Food-Beverage-News.Com, June 16, 2016 ) San Francisco, California -- Earlier this month, Lush-Items was proud to reveal the exciting new package design for their Marvellissimo Coffee Dripper, which has started to sell well on Amazon in the UK. Product packaging plays an important role in helping to create the brand identity for a product. When products are similar, it is often that the product with the best packaging is most likely to be selected, as it can create the impression of being a higher value item than one with less well designed packaging.
Attractive or more creative packaging can often tempt customers to purchase something. Also, a well designed outer package can add perceived value to an item, making the customer willing to pay a higher price. However, package durability is equally important for products sold on Amazon. It must be robust enough to withstand handling by delivery companies, and must also be recyclable.
The main aim for bespoke package design is for it to be eye-catching, unique and distinctive. It must stand out amongst competitors. Despite that, it must also be relevant to the product and niche. For the Marvellissimo Coffee Dripper, Lush-Items has chosen a stylish, predominantly rich brown and white colour combination with a few images showing the Marvellissimo in use. The white logo stands out well on the brown background, and there are instructions for use as well as some brewing tips printed on the back of the box.
The Marvellissimo Coffee Dripper is a pour over filter cone, made from kitchen grade (18-8) stainless steel, suitable for brewing a large single serve cup or mug of coffee. The cone sits in a sturdy stainless steel wire rack over the top of a mug. It is currently on Amazon at an introductory price £9.99 for a limited period of time.
Julie Stevens (Sales Director) said, "We are delighted with our new packaging and are confident that our customers will love the stylish, new design. This packaging is now in line with the quality of the Marvellissimo product itself ".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of useful, life enhancing and well designed products. The Marvellissimo Coffee Dripper is its most recently launched lifestyle product in the UK. This stylish product comes with full refund guarantee.
