(Food-Beverage-News.Com, December 30, 2015 ) Camarillo, CA -- With pre-season and Christmas sales exceeding all expectations, the newly launched California brand FreshTek is offering an aggressive New Year's sale campaign on one of their products . Their 32oz BPA free fruit infusion water bottle is currently offered in 3 different colors. However, one color is lagging behind the other two and owner, Elizabeth Page, wants to try and change people's perception.
"To be honest, the white bottle is actually my preferred color," says Carasco. "I think the black is very well suited to men, the bright green is fun for both women and kids but the white is so subtle that it's easily overlooked. But what I personally love about the white bottle is how beautiful different kinds of fruit and herbs look inside of it. Just imagine the contrast of oranges, blueberries and strawberries floating in clear fresh water in a white rimmed bottle - so strikingly fresh!"
With sales of the white bottle lagging 2 to 1 behind the most popular color green, Ms. Page is eager to promote this third but often overlooked color.
"I sometimes wonder if people think that the white bottle might get dirty more easily," says Page, "but it really doesn't. The plastic washes up beautifully on all 3 bottles and the white parts of the bottles stay true and pure after months and months of use."
FreshTek will be offering a 72 hour flash sale on its white bottle, sold exclusively on Amazon, pricing it under the $10 mark at $9.50. This is a 50% price reduction from its current list price of $19.50 just as consumers are out and about looking for post Christmas deals.
About FreshTek
FreshTek is committed to providing both healthy and modern products for the entire family. Their new line of water bottle infusers allows the infusion of a variety of fruits and herbs for healthy hydration.