(Food-Beverage-News.Com, December 08, 2015 ) Market research analyst projects the baby powder market to reach around USD 659 million by the end of 2019. The growing awareness amongst consumers towards baby hygiene and baby care products have been contributing towards the growth of this market. APAC and Latin America account for the largest infant population globally. This market research report anticipates these regions to represent a high-potential, untapped market for baby care products during the forecast period.
The health risks associated with baby powder is expected to deter the growth of the market during the forecast period. Usage of talcum powders could cause respiratory problems such as Talcosis in infants. Studies suggest that the inhalation of talcum powder could also cause pneumonia and asthma in extremely sensitive babies. For instance, during 2013, Johnson and Johnson's India plant license was revoked, by the Maharashtra FDA. The due to the usage of ethylene oxide, a substance used for the production of industrial chemicals, in the sterilization process of their baby powder product
The global baby powder market is dominated by international vendors such as Chicco, Johnson & Johnson, and Pigeon. The competitive environment in this market is expected to intensify with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.
The key vendors in the market are
Burt's Bees Chicco Johnson & Johnson Mothercare Pigeon PZ Cussons Other vendors in the market include Anti-Monkey Butt, ASDA, Bathtime Kids, Caldesene, Curash Baby Care, Gaia, Gerber, Gentelle, Himalaya, Morissons', Simple, and Superdrug.
Geographical segmentation and analysis of the baby powder market
APAC Europe Latin America North America MEA APAC was the dominant region during 2014 with the largest share of around 35% in the global baby powder market. The report predicts this region to maintain its leadership in the market until the end of 2019. A large number of infant population present in the region and a growing awareness about hygiene amongst many developing economies are the primary drivers of this regions growth.
Key questions answered in the report include
What will the market size and the growth rate be in 2019 What are the key factors driving the global baby powder market What are the key market trends impacting the growth of the baby powder market What are the challenges to market growth Who are the key vendors in the baby powder market What are the market opportunities and threats faced by the vendors in the global baby powder market Trending factors influencing the market shares of APAC, Europe, Latin America, North America, and MEA What are the key outcomes of the five forces analysis of the global baby powder market Technavio also offers customization on reports based on specific client requirement.
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PART 01: Executive summary Highlights PART 02: Scope of the report Market overview Top-vendor offerings PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Overview of global baby care market Global baby care market PART 06: Market landscape Market overview Market size and forecast Five forces analysis PART 07: Segmentation by product type PART 08: Segmentation by sales channel PART 09: Geographical segmentation Baby powder market in North America Baby powder market in Latin America Baby powder market in Europe Baby powder market in APAC Baby powder market in MEA PART 10: Key leading countries US UK China PART 11: Key emerging economies in baby care market PART 12: Market drivers Increased spending power of women Rising urbanization Decreasing infant mortality rate Emergence of nuclear and single parent families PART 13: Impact of drivers PART 14: Market challenges Health risks Increased competition from local brands and threat from counterfeits Falling birth rate Nominal penetration among low-income groups PART 15: Impact of drivers and challenges PART 16: Market trends Improved R&D investments Focus on quality and safety Increased demand from developing countries Growth of online retail sector Marketing initiatives PART 17: Vendor landscape Competitive scenario Major vendors 2014 Other prominent vendors
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