(Food-Beverage-News.Com, December 06, 2015 ) Melbourne, VIC -- Australian based 'The Spice People' has just launched their new website showcasing their comprehensive range of wholesale and retail lines of spice products.
They have seen the need to keep at the leading edge of technology for online sales as well as to keep in touch with their clients via newsletters to offer monthly specials and promotions.
Liz Edgecombe, founder of the spice people said, "we did in-depth surveying of the existing client base to arrive at a website solution which suited the array of individual client needs, in order to deliver the most effective customer portal." She went on to say, "We found that the clients have broad customer interests from education on spices through to wanting the ability to do wholesale ordering online, so we needed to take all this into consideration in our new design"
The Spice People's head office is in Melbourne but operates across Australia. The online sales functionality interface needed to extremely be robust to cope with visitor numbers and for ease of doing orders on all mobile, desktop and tablet devices.
Liz Edgecombe said "We have worked hard to ensure that each of the new website functions deliver an outstanding customer experience. This is backed up by state of the art hosting technology that has been employed to cope with the growth of Google's organic traffic visiting the site."
The new website is a reflection of The Spice People's commitment to staying abreast of the fast pace of changing customer needs and online sales technology. They are pleased with user experience feedback already received on how comprehensive it is, from existing and new customers recently visiting the site while it was being beta tested.
In addition to the online store for all product lines, the new website features a wealth of spice information and recipes.
The company's stated aim is to connect people with spices in an enriching culinary adventure that makes eating fun, interesting and wholesome.
About The Spice People: The Spice People is a Melbourne based company specializing in the manufacture of bespoke spice blends and single origin pure spices. All the spice blends are made on the premises to recipes that Liz has sourced from her travels to over 30 different countries. The range has over 150 artisan spices to choose from, offering a unique opportunity for retailers and online shoppers to source ingredients that are simply not offered in the major supermarkets in Australia.
