(Food-Beverage-News.Com, October 25, 2015 ) Secor, IL -- Yes, "Timing IS Everything" in many scenarios including the launch of a new product line. And when that product line is Popcorn, the timing is October which is National Popcorn Month. When the evenings get cool, and folks spend a little more time indoors, watching TV, they tend to reach for a handy and healthy snack: Popcorn.
When Panther Creek Trading Company made the decision to launch its new product on October 1, 2015 the directors had no idea how sweet ( and salty) the launch was going to be. The new product is breaking multiple records for "month one" statistics with a brand new product. Unit volume, Sales volume, Gross margin and Net Margin are all new entries into the Record Book for Panther Creek Trading Co. But other critical metrics for a product being sold through e-commerce are topping the charts for this new popcorn line as well. This includes Positive Social Proof (cutomer reviews), page ranking on Amazon.com and conversion rates on the Seller's page in the Amazon marketplace. Customer response and interaction with initial marketing ads (including facebook, google, etc.) have been extremely high. Facebook "likes" have topped the charts. Customer interest through positive email correspondence with the company have been higher than ever as well.
"All of these new success indicators are very encouraging" says Miller, co-founder of Panther Creek Trading Company. "I'm sure timing of the PantherPURRfect Popcorn launch played a big part in the rapid growth rate, but I'm also pretty sure the quality of the product will keep the metrics high for a long, long time."
About Panther Creek Trading Co.
Panther Creek Trading Co. is an Illinois Corporation based in Secor, Illinois. Incorporated in 2012, Panther Creek has created an All-In-One package of raw popcorn, oil and seasonings for a TRUE Theater Taste that can be made at home and commercially, called PantherPURRfect Popcorn -Theater-Style. Panther Creek also markets a line of electronic device chargers.
