(Food-Beverage-News.Com, September 07, 2015 ) Camarillo, CA -- "It really is a testament to the power of social media benefiting small brands like ours." says FreshTek CEO, Rebecca Carasco. "Just four days after launching our 32oz Premium Fruit Infuser Bottle, we landed on page 4 of a category that numbers dozens of pages long. We truly did not expect for such a rapid response to this unique product."
What Rebecca Carasco is talking about is the rapidity with which planning, preparation and the use of social media can assist the sales of a product. Many companies nowadays that were traditionally brick and mortar stores have learned to rely on social media to promote their wares. For businesses, big and small the methods are becoming surprisingly similar.
In the weeks leading up to the launch of this BPA free bottle, FreshTek promoted an aggressive marketing campaign that initiated contact with and engaged with members of the online community. Thus, when the product became live on Amazon, it was just a matter of days until the sports water bottle was to be found ranked close to the top of its category.
"We couldn't be more pleased." says Carasco, "The power of social media has really allowed us to stand strong as a small business and to compete on a level playing field. We look forward to more and more organic sales based on the customer satisfaction reviews of both our product and customer service."
The brand FreshTek and its sister brand, Till Harvest both see the launch of new products on Amazon this month.
About FreshTek
FreshTek is committed to providing both healthy and modern products for the entire family. Their new line of water bottle infusers allows the infusion of a variety of fruits and herbs for healthy hydration.
