(Food-Beverage-News.Com, August 13, 2015 ) Buffalo, NY -- Organic foods brand Enzo Private Selection has recently accomplished their goals in terms of customer engagement on both eCommerce and social media platforms. The company is celebrating receiving five-star reviews from over 250 of their Amazon customers and 44k likes from the Facebook fans.
Customer engagement has always been a top priority for the company which is why they made a decision to open a store on Amazon where the buyers are highly encouraged to leave feedback or ask questions. The company's representative Robert Cruso explains:
"We believe feedback is the key thing for everyone who wants to achieve something in the online business sector these days. You can have a great product but if you don't know what are your customers' needs there's no way to satisfy them. And sometimes that can mean the end of a business. After joining Amazon the feedback we've received helped us to learn a great deal about what we are doing right and showed us opportunities where we could improve. It was a great learning curve."
Enzo's Private Selection is happy to see so many customers being excited about Matcha and its beneficial effects on their overall health. One of their reviewers ‘Emptynestmama' described her experience as follows:
"This product has helped me a lot every morning. I use it like a smoothie to start the day. Seems like I was not able to grab breakfast. So I ended up being sluggish before lunch. Then after lunch, I would get sleepy and grab something to jump up my blood sugar. All I really wanted to do was take a nap. I couldn't concentrate on my work. Since using this in the mornings those days are gone. It holds me until I eat lunch. I am not hungry before then. I'm able to focus and have more energy. This doesn't taste bad at all."
Some of the customers have even posted various recipes and tips on on how to properly serve the product. Also, their views lead to an improvement of the packaging which now includes the serving instructions. One of the examples was the review from ‘Cat288':
"I ordered this to put into smoothies but decided to try it as it was meant to be used as a tea. I was surprised by how much I enjoyed its light taste. The package arrived promptly and the supplier seems to be very good. The one suggestion I would make would be to put directions for use on the package. Matcha tea is whisked rather than stirred. A 1/2 teaspoon makes a nice cup of tea. A full teaspoon is too much in tea. I sometimes put a full teaspoon in smoothies. This tea definitely has a positive impact on my energy level and few things other than straight caffeine do. ‘"
The high number of customers sharing the serving suggestions and recipes as a part of their reviews has led the brand to give some inspiration to their audience as well. As a part of the ‘Matcha Love Affair by Enzo's Private Selection' social media campaign they have been sharing various culinary ideas in order to educate the fans about the variety of meals and drinks that can be prepared from Matcha accompanied by mouth-watering images. Their audience can choose from a large number of recipes including smoothies, cakes, pastries and even popcorn.
As the results on the Facebook page show ‘sharing is caring' truly works. Achieving 44 thousand likes is a great promise for the future of the brand and a sign that it is on the right path to build a good reputation and earn trust of their potential customers. In future the company aims to build on that and make their social media profile a go-to place for all those who are enthusiastic about Matcha.
About Enzo's Private Selection
Before Enzo's Private Selection was found, it all started from a young man, named Enzo, needing the extra boost of energy to keep up with his college studies. The young man, meeting new people and traveling around Asia, found himself visiting a tea farm in Japan. After trying and tasting their tea, Matcha was discovered as a solution to coffee addiction and promoted by Enzo for its amazing health benefits.
