Enzo's Organic Matcha Review | Matcha Green Tea Review - by ladyboarder9669
(Food-Beverage-News.Com, July 31, 2015 ) Buffalo, NY -- Organic foods company Enzo's Private Selection has attracted attention of major media outlets after achieving 250 positive reviews on the well-known online retail platform in just 6 months since they made a strategic step in business expansion and selling activities in hope to attract attention from the international consumer base.
The Buffalo based business has been selling their main product, organic matcha tea (Green Tea Powder), for more than ten years via their own website. This food supplement has earned a reputation as one of the main competitors of superfoods. Thanks to the high amount of fibre and antioxidants it helps to restore both physical and emotional balance and thus contributes towards the overall health.
After building a good reputation and a loyal customer base the company management has realized that it was the right time for the next step in terms of business development. Considering their experience in the fields of direct selling and online retail their new goal was to create a strong presence on a major eCommerce platform where they could attract more international customers. Also, they wanted to improve communication with customers by making it faster and easier to handle. Their final aim was to manage relationship with their customers in a more efficient way by learning about their needs and addressing any potential issues. In order to achieve that it was crucial for them to receive more feedback from the client base and also have a possibility to directly advise everyone who visits their online store.
The company's representative Robert Cruso explains: "As a business we've always wanted to compete with the best. Not only it helps us to constantly improve at what we do but also it makes our work more fun and challenging. It's always the hardest victories that bring the most satisfaction. So, after eight months of facing the tough environment on Amazon, we're really proud of having earned such excellent credentials."
Launching an online store on one of the world's biggest eCommerce websites has put the company through a real test. The retailer has a reputation for encouraging a highly competitive environment so for any company 'it's a jungle out there' since the very start. Customer feedback is one of the key metrics that Amazon uses to evaluate its sellers and the margin for error is very narrow. Even the well-established businesses with their own direct selling platforms often end up caught by surprise. Many rely too much on the established reputation of their brand and forget the fact that new competitors, aspiring to do things bigger and better, launch their online stores on the platform every day.
After a decade in online retail Enzo's Private Selection understands the risks of such approach and therefore adopted a different attitude:
"For our business every day is like a day one. We often remind ourselves that customers are not shopping around for who has been out there the longest but they are after the best deal and best quality service in the market. Therefore we put the same amount of effort into every order."
As it turns out, the strategy worked and within just 6 months the company has achieved one of their first goals of gaining 200 positive reviews. At present the number of satisfied clients is slowly nearing 300 and the overall rating is 4.7 out of 5 stars.
Recently, the company's success attracted publicity in major media outlets such as CBS, NBC, ABC and Ask.com. Apart from that the news was also shared by over 200 other websites. So far, this is the greatest media exposure that Enzo's Private Selection has received since the brand was launched. It gives the company encouragement to continue with spreading the word about all of its activities which are not only limited to selling but also to social responsibility and involvement in charitable causes such as helping to save polar bears and fight against Ebola in Western Africa.
About Enzo's Private Selection
Before Enzo's Private Selection was found, it all started from a young man, named Enzo, needing the extra boost of energy to keep up with his college studies. The young man, meeting new people and traveling around Asia, found himself visiting a tea farm in Japan. After trying and tasting their tea, Matcha was discovered as a solution to coffee addiction and promoted by Enzo for its amazing health benefits.
