(Food-Beverage-News.Com, December 09, 2014 ) Los Angeles, CA -- This week, with holiday spending in full swing following a very turbulent spree of Black Friday and Cyber Monday shopping, BELDT Labs report unprecedented fourth-quarter earnings, having more than tripled last year's revenue for the same period.
"These past few months have been very interesting, to say the least," says BELDT Labs COO and official spokesperson, James Atkins. "We probably hit the most traction after our televised appearance on Spike TV during the Bellator fights, plus a surge in social sharing and word-of-mouth over our products and web content. Once the dust finally settled from this last weekend and we had a chance to actually look at the numbers, we almost couldn't believe it. So, we ran them again, and, sure enough, we had blown right past our previous Q4 by more than three times. Not a bad way to close out the year."
However, according to Atkins, the greatest success gleaned from this recent anomaly has come in the form of validated customer satisfaction, a response he believes is a direct result of the company's ongoing efforts to defy certain practices common among the health-supplement industry.
For example, while other supplement companies may often shirk consumer feedback, opting instead to aggressively push products that have been developed solely upon internal interests, BELDT Labs sees this type of behavior as not just selfish, but self-defeating. Conversely, the rising MMA supplement brand have adopted a firm stance toward openly embracing outside input and criticism, believing this approach to be much more healthy for everyone involved.
"When people come to you, it means they need a solution for something," says Atkins. "The most valuable thing you can offer is quality information that aligns with their needs. I don't know about you, but I find this much more appealing than having more ads shoved in my face talking about the glamorous merits of whatever product."
This customer-centric ethic has not only prompted BELDT Labs to reallocate most of their marketing budget toward the creation of valuable content, such as free fitness and nutrition tips, rather than self-serving advertisements, but it has also contributed to the advancement of BELDT Labs' creatine and nitric oxide supplements, not to mention long-time customer favorite, BELDT: Force Thermogenic.
With this new momentum, BELDT Labs plan to continue improving the customer experience by focusing on how to solve problems before selling products.
About BELDT Labs, Inc
BELDT Labs rests upon more than 20 years of fitness and nutrition experience, with first-hand study of almost every major bodybuilding supplement to ever hit the market. This knowledge, coupled with a fierce drive to serve a swiftly growing community of high-intensity athletes, has led BELDT Labs to seek out only the most cutting-edge and state-of-the-art U.S. manufacturers to help produce their bestselling line of innovative fitness supplements, including popular debut fat burner, BELDT: Force Thermogenic.
