(Food-Beverage-News.Com, June 13, 2014 ) Sparks, NV -- TruVibe Organics launches a new superfood brand focusing on positive energetic brand messaging. At the onset the company will feature six different products including chia seeds, cacao powder, cacao nibs, goji berries, maca powder, and hemp seed. All of TruVibe's products are certified organic and it's cacao and maca products are fair trade certified as well.
The company chose to make calls to action such as "do it now", "spread kindness", and "feel magical" the focal point of their packaging rather than products themselves. Another move made by the company was to name each product with descriptors such as Goji Berry Gratitude, Cacao Powder Courage, and Maca Powder Miracle.
Co-founder Jason Dekker said, "We wanted to create a brand that resonates with consumers on deeper level and inspires them to take positive action in their everyday lives. We are encouraging people to think before choosing their food path because the cycle of great health starts with positive energetic vibes towards what you eat." Dekker's partner and co-founder Anand Dani added to that stating, "Superfoods give you positive energy and, as such, we wanted to center our whole brand around that."
They plan to launch both online and offline right from the start. They have already been picked up by Kroger and will be available mid-summer in select Fred Meyer, QFC, and King Soopers stores in the pacific northwest and the mountain regions before expanding nationally.
Online, their products are available via their own website and other online retail outlets. TruVibe also plans to expand its raw organic superfood offerings late this year and expects to announce greater store availability in the coming months.
Lastly, the company states that all of its products are non-gmo, kosher, vegan, and gluten free.
About TruVibe Organics
TruVibe is a raw organic superfoods company based upon the core philosophy that positive energy leads to eating healthier and living happier. All of the company's products are certified organic, non-gmo, and have been ethically and sustainably sourced from small farms around the world.
