(Food-Beverage-News.Com, March 31, 2014 ) Philadelphia, Pa -- This week Cave Tools will be releasing their brand new Instant Read Cooking Thermometer on Amazon and on their website. The new Cave Tools instant read thermometer is expected to be higher quality than the Thermaworks Thermapen when compared by quality and price. As part of the Cave Tools launch week promotion, they are giving away 50 free digital cooking thermometers in the hopes that they will get quality cooking thermometer reviews online. The initial jump start in reviews will help Cave Tools surpass the 671 Thermapen reviews on Amazon.
Giving away free products may be pleasing to customers, but is not a sustainable business model. When asked, Cave Tools Owner Micheal "Medium Rare" O'Donnell said that "Reviews are the lifeblood of online sales. Yes, giving away free products means that we will take a loss, but the thermometer reviews we receive will help us surpass the large number of Thermapen reviews that are already out there. We consider this strategy as an advertising expense to help drive customer awareness about our digital cooking thermometer. We know that once people have tried our digital thermometer they will see how high quality it is and come back to Cave Tools in the future."
The free thermometer giveaway will take place on the I Love Barbecue Facebook fan page. People who are interested in entering to win a free digital cooking thermometer must first like the fan page in order to see the details. The competition is expected to start on March 26 and will run for 7 days to give applicants ample time to get involved.
This is the first free products giveaway promotion that has been seen from Cave Tools. In further discussions with Mr. O'Donnell, he said that Cave Tools is planning to roll out a new preferred customer review program. Customers enrolled in the preferred customer program will be eligible to receive free Cave Tools products on a regular basis. More details on this innovative marketing program will be released later this week.
About Cave Tools
Cave Tools is a brand of high quality barbecue products. Currently, Cave Tools sells wire grill brushes, 3 piece bbq sets, digital cooking thermometers, and a vertical rotisserie charcoal grill that is made 100% in the USA. All Cave Tools products come with a full money back guarantee and a complimentary copy of the Grill Masters Essential Barbecue Recipe Book
