(Food-Beverage-News.Com, January 20, 2014 ) Sault Ste. Marie, Michigan -- Joyfuel is now launching a line of raw, organic, non GMO, super foods which are sourced from small, family owned farms in South America. Their first product is cacao powder, revered for centuries for its nutritional and medicinal qualities, and where it is known in that region as ‘The Food of the Gods'.
"Regular cocoa contains high levels of processed sugar and saturated fat. Joyfuel's raw organic cacao powder is a healthier, more natural and nutritional option," states Gerry Kirk, co-founder of Joyfuel.
Raw cacao is also one of nature's richest sources of antioxidants, magnesium, iron and fiber. Joyfuel's raw organic cacao powder is sourced from the rare, though prized Criollo variety of the cacao bean and has an aromatic rich flavour without any tinge of bitterness.
This superfood has other positive benefits for the consumer.
Joyfuel works to bring high quality raw, organic foods to the market in ways that support the principles of fair trade. The organization deliberately seeks out small, family-owned organic farms to supply their non-GMO products thus supporting their sustainability and guaranteeing the supply of the best original organic products from their source.
"We believe our focus on fair trade with small farmers will be viewed as a key factor in socially conscious consumers choosing our products over others," said Kirk. "Many health conscious consumers also care about where their products come from and want to do their bit to contribute to promoting more fair trade and sustainable methods of agriculture. Non GMO products are especially important to them."
Joyfuel is passionate about fuelling today's busy lifestyles with easy to use nutrient-dense superfoods that taste extraordinary. This company provides a bridge between those seeking a healthier nutritional intake and supporting growers to continue to supply these 100% natural products.
About Joyfuel
Joyfuel, is an organization passionate about fuelling today's busy modern lifestyles with nutrient-dense superfoods that taste extraordinary. By working with suppliers recognized as leaders in providing sustainable farm-grown superfoods, they act as a bridge between health-minded consumers and conscious growers. More information about Joyfuel's products and mission is available at http://www.joyfuelly.com/.
