(Food-Beverage-News.Com, November 19, 2013 ) Nashville, TN -- Demand for white mulberry tea is surging, and one Nashville-based startup, Busy Burrow Supply Co., is working hard to keep up with consumer interest by making its white mulberry tea available on Amazon Prime.
According to Ben Richardson, a Busy Burrow Supply Co. co-founder, "If you want to make a product widely available, Amazon is the way to go. They provide both the front and back ends - retail and warehouse - while also giving sellers instant credibility in the global marketplace. With free two-day shipping, Prime is the icing on the cake."
Unlike other startups on Amazon, Busy Burrow Supply Co. has the advantage of Amazon experience. Busy Burrow co-founder, Jennifer Richardson, first began selling on Amazon in March 2013. As her fledgling enterprise took off, Richardson decided to apply her knowledge to the white mulberry tea business.
"While we've discovered a number of successful marketing and sales strategies," says Ben Richardson, "making our white mulberry tea Amazon Prime eligible has been one of the most effective. I know when I go shopping on Amazon, I'll usually enter a keyword phrase and then select the 'Free Shipping/Prime' option. Whatever pops up in the top five results... that's what I'm buying."
In addition to having its white mulberry tea on Amazon Prime, Busy Burrow Supply Co. markets the tea with valuable, consumer-focused content at its core. The Busy Burrow Supply Co. blog regularly posts recipes, case studies, and mulberry tea health information. Posts typically appear two to three times per week.
"We totally recognize that while our customers like mulberry tea, they're not obsessed," says Richardson. "And I believe this is reflected in our blog. For example, you're not going to be hit over the head repeatedly with a message about our tea! Instead, you're going to find great recipes and interesting articles that anyone would enjoy - tea drinker or not."
As for future plans, Busy Burrow Supply Co. plans to push its white mulberry tea to the top of the Amazon Prime list. "It's ambitious," says Richardson, "but I believe we have the right team and resources to make it happen."
About Busy Burrow Supply Co.
Busy Burrow Supply Co. is a family-owned premium tea company based in Nashville, TN. Busy Burrow specializes in high grade, loose leaf white mulberry tea (Morus alba). All tea is grown and packaged according to the company's high standards without the use of chemicals, pesticides, or artificial ingredients.
