(Food-Beverage-News.Com, November 12, 2013 ) Nashville, TN -- Just when you think you know it all, researchers publish new information that gives the health food industry something fresh to talk about. But as Ben Richardson, co-founder of Busy Burrow Supply Co. puts it, "Turns out, the new medical research is only reinforcing what many Eastern cultures have known for about 4,000 years."
The new health craze that's got everyone talking is white mulberry tea, and Richardson's ambitious start-up, Busy Burrow Supply Co., is dead set on becoming a leading online authority on the subject.
When did everyone get excited about the health benefits of white mulberry tea?
Says Richardson, "Well, momentum started to build around these tea leaves several years ago when researchers published information about how mulberry tea can help diabetics. And then, of course, there were the findings on mulberry tea and weight loss. But, I'd say the real catalyst was in late September 2013, when Dr. Oz featured white mulberry tea on his show. Ever since then, it's been the must-have natural beverage."
As white mulberry tea continues to surge in popularity, consumers are looking for health resources and information about the tea leaves. Busy Burrow Supply Co. is more than happy to oblige.
"We're very aware of how today's marketplace works," says Richardson. "Most consumers don't want a product with a few over-hyped claims plastered on the label; they want information - real, hard fact information. Meeting this demand for information is the goal of our new website."
The new Busy Burrow Supply Co. site is unlike any other commercial white mulberry tea site. Richardson explains, "While other websites are throwing up the same claims, such as, 'Lose weight!' and 'Manage blood sugar!', we're taking a different approach. I've personally gone to the medical journals themselves, read through them, taken copious notes, and then presented them in terms that any normal person with a non-medical background can understand. I think that's something that anyone interested in the health benefits of mulberry tea can really appreciate. We've already received positive feedback, and are excited to continue publishing helpful information about white mulberry tea."
In addition to featuring health information, the Busy Burrow Supply Co. website publishes original mulberry tea recipes and other tea-related news.
About Busy Burrow Supply Co.
Busy Burrow Supply Co. is a family-owned premium tea company based in Nashville, TN. Busy Burrow specializes in high grade, loose leaf white mulberry tea (Morus alba). All tea is grown and packaged according to the company's high standards without the use of chemicals, pesticides, or artificial ingredients.
