(Food-Beverage-News.Com, August 15, 2013 ) Morrisville, North Carolina -- Sometimes a company expects success, and sometimes they think their product is worthwhile, but might be a tough sell. The second is true in the case of ChicoChef, so the sudden success which accompanied their silicone baking mat's release left the company stunned. Supplies of the two-pack silicone baking mat set with free recipe book are flying off the shelf. Stock is dwindling, and the company will soon have to return to full price from its introductory offer.
ChicoChef is thrilled by the product's success. The idea behind the company is better health and wellness for families, beginning with early involvement of children in the kitchen. By feeding young minds as well as stomachs, the company hopes that kids will make better health decisions as they grow. To help this goal succeed, they decided to produce and market high-value, and yet affordable culinary accessories which allow children to help out in meal preparation. The silicone baking mat set is the first of these products to go live.
Within two weeks of the first sale, ChicoChef's baking mat set topped the Hot New Release list on Amazon. The company has been struggling to keep up with demand, and positive reviews are pouring in.
One reviewer, homeschoolforthewin, has this to stated "I made a bunch of super chocolatey cookies on the mats. I would have used multiple sheets of parchment paper to bake all the cookies, but with these, I just wiped the chocolate and crumbs off, and re-used the mats over and over : ) It was so easy! Great in terms of storage, too - very flexible and light. All you have to do is roll them up. I will never have to buy parchment paper again! Very eco-friendly."
About ChicoChef
ChicoChef is a family-oriented company that aims to make the kitchen friendly for all ages. We believe in top-quality products, style and class, in a kid-friendly setting and made with non-toxic materials. Eating healthy starts with cooking healthy, and the sooner that process begins, the better.
