(Food-Beverage-News.Com, March 07, 2013 ) Katy, TX -- Perhaps Homer J Simpson of the Simpsons said it best when speaking on famous dead individuals, stating, “You celebrities need to realise that the public owns you for life,” Homer Simpson said. “And after you’re dead, you’ll all be in commercials dancing with vacuum cleaners.”
The Simpson's reference was referring to Fred Astair, who passed in 1987, who was given a controversial, computer-animated, dance routine with the Dirt Devil 1997. The commercial was authorized by his widow, but led his daughter to say she was “ saddened that after his wonderful career he was sold to the devil”.
The most recent victim of soul-sucking commercialization is Audrey Hepburn, who has become the face of a new promotion for advertising chocolate bars.
A minute-long advert for Galaxy, revealed during the ITV1's Mr. Selfridge, places Hepburn on a bus in busy traffic on the Amalfi Coast. A Galaxy bar is tempting the actress from her handbag. She makes eyes at a attractive man in an open-top, and swiftly swaps vehicles before tucking in as they speed away.
Hepburn's sons, who control her general estate, authorized the use of her image. Sean Ferrer and Luca Dotti stated their mother would be “proud” of her new role, adding that “often spoke about her love of chocolate and how it lifted her spirit”.
However, the younger Astaire shows image rights and posthumous fortunes of the departed can lay out a rather minefield of ethics, and raise a peculiar and morbid question: Who owns the dead?
A Los Angeles judge had ruled last year that General Motors could legally use Albert Einstein's face on the rippling torso of a model. Afterwards the scientist's estate sued and lost, as the right to expression trumped an estate's right to control an image longer than 50 years following a death.
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