(EMAILWIRE.COM, December 29, 2012 ) Goshen, MA – Around this time of the year, business owners take a deep breath and focus on the changes and results they’d like to see in 2013. Those who turn vague wishes into a concrete plan of action for the year are the ones most likely to experience growth, observes creative marketing expert Marcia Yudkin, author of 6 Steps to Free Publicity and the driving force in a helpful 2013 Marketing Plan course (www.yudkin.com/marketingplan.htm ).
“Creating a marketing plan not only helps ensure success, it enables you to stretch a tight marketing budget for maximum maximum impact,” Yudkin says. “Instead of undertaking marketing initiatives impulsively, you’ve thought through the best times of year to implement various tactics, considered what needs to happen before what and minimized frantic spending to drum up business that was motivated by a neglect of basic marketing.”
The 2013 Marketing Plan home-study course takes business owners and marketers for small to medium-sized companies step by step through the process of creating a customized, feasible marketing plan for the coming year. Following a reflective, four-step planning process, they finish the program with a simple set of month-by-month to-do lists generated uniquely for their business.
The $497 fee includes audio recordings of four teleseminar lessons and three bonus sessions, a workbook, a one-hour one-on-one consultation, and unlimited support and answers to questions in a private online forum. The program includes ample advice on which tactics to use to reach which marketing objectives, including quite a number of tactics that cost a company little or nothing out of pocket.
Creative marketing expert Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy, Inspired! and 13 other books. Besides publishing a popular weekly marketing newsletter, she runs an online mentoring program for entrepreneurs and small business owners. She has created customized marketing plans for companies ranging from psychotherapists and executive coaches to software entrepreneurs and Mom-and-Pop stores.
