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Food Flavors Market Drivers, Restraints, Opportunities & Challenges

(Food-Beverage-News.Com, September 21, 2021 ) The global food flavors market size is estimated to be valued at USD 16.4 billion in 2020 and is projected to reach USD 20.7 billion by 2025, recording a CAGR of 4.8% during the forecast period. The market is strongly driven by shifting consumer preferences, introduction of various novel flavors, the growing millennial population, and increase in supplementary income among consumers. With the upcoming new technologies and innovative food & beverage options, the demand for food flavors is increasing currently.



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Drivers: Shift in consumer base



Consumer base shift has been observed in the past few years on various scales such as physical activities, health awareness, connoisseurs, and food choices about including meat or vegan diet. Due to this reason, the demand for a wide portfolio of flavors is rising for various categories of food & beverages. To match this consumer demand, food manufacturers are constantly striving in R&D to achieve an innovative product portfolio.



Food Flavors Market Trends



Restraints: Side-effects of added flavors, both natural and synthetic



There are major health effects of a few chemicals that make up natural and artificial flavors. For instance, the benzaldehyde compound contains hydrogen cyanide, which can cause central nervous system depression and convulsions. Several synthetic flavors made with amyl acetate (pear and banana) may cause indigestion, chest pain, headaches, fatigue, and irritate mucus membranes. Similarly, benzyl acetate may also cause gastrointestinal, bronchial, skin, and eye irritation. There are few more compounds, such as butyric acid and carvacrol, which are used in synthetic flavoring, which can cause health problems.



Opportunities: Innovative raw material sources



The consumption of natural foods is becoming a trend, and the food industry strives to introduce new sources of flavors. Castoreum extract, a natural flavoring that is obtained from the anal glands of a beaver, is used as a natural flavor in beverages, confectionery, dairy, and desserts. Knowledge regarding the biogenesis of plant volatiles, their enzymes, and genes will pave the way for the production of innovative food flavors.



Microorganisms have a higher capacity for the production of natural pigments and extracts. Marine sources are used on a commercial level for flavor extraction; seaweed is one of the most innovative sources that are used by well-established flavor houses. Varieties of superfruits from rainforests are in demand for the use of natural flavors. Such innovations present opportunities for market growth.



Challenges: Compliance with quality & regulatory standards



The food flavors industry faces a legal obligation to abide by the norms and standards of various regulatory standards. These regulatory standards vary by country; however, they have a common goal of ensuring the safety of consumers. The regulations set by different countries also emphasize on the usage of flavors and proper labeling of food products. These stringent regulations can delay or prevent the launch of new products, increase the prices of any new product introduced in the market, and may lead to product recalls. Therefore, the implementation of new regulations and modifications in the existing regulations negatively affect the growth of the market.



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The Asia Pacific market accounted for the largest share in 2020. This dominance is attributed to factors such as increased demand for non-toxic, clean-label products. The fastest-emerging area is estimated to be South America due to the developing economy and young population, which is open to new and innovative products. Young consumers are more health-conscious as compared to older generations.



Key players in this market include DuPont (US), Archer Daniels Midland (ADM) (US), Givaudan (Switzerland), Kerry Group (Ireland), International Flavors & Fragrances (US), Firmenich (Switzerland), Symrise (Germany), MANE (France), Taiyo International (Japan), and T. Hasegawa (Japan).



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