(Food-Beverage-News.Com, June 16, 2021 ) Cloud kitchen is referred as a type of restaurant which has no physical infrastructure & no dine-in or takeaway capability. Also, the cloud kitchen is known as virtual kitchen which does not exist as a physical entity. Cloud Kitchen is mainly dependent on third party integrations, home delivery applications, order placed by using website, web portal or call.
The rise in number of users on various social media sites with increase in internet penetration is expected to boost the global cloud kitchen market over the forecast period. Social media marketing is one of the prominent strategies adopted by various companies and industries to promote their products. Thus, growing social media marketing is expected to create an opportunity for the growth of the cloud kitchen market. Furthermore, increase in number of fine dining and quick service restaurants such as Subway, McDonald will positively influence the market growth during this forecast period.
Some of the leading competitors are Kitchen United, Rebel Foods, Zuul Kitchen, Keatz, Kitopi, DoorDash Kitchen, Ghost Kitchen Orlando, Dahmakan, and Starbucks (Star Kitchen). The key players are expanding their business in developing countries through partnership, collaboration, merger & acquisition in the respective region.
Impact of COVID-19 on Market
The growing spread of COVID-19 is expected to significantly affect the global cloud kitchen market growth, due to the lockdown, social distancing, remote working, and the closure of commercial activities in several regions.
By Type Independent Cloud Kitchen Commissary/ Shared Kitchen Kitchen Pods
By Nature Franchised Standalone
By Product Type Burger/ Sandwich Pasta/ Pizza Seafood Chicken Others
By Region North America Latin America Europe Asia Pacific Middle East & Africa
Regional Analysis
The Global Cloud Kitchen Market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The APAC region is experiencing potential growth in the cloud kitchen market and the region is also anticipated to lead the market throughout the forecast period from 2020 to 2027. The major economies of the region such as India, China, and Japan are the major revenue contributors to the regional market value. The continuously developing economies along with the growing purchasing power of residents are driving the regional market growth.
