(Food-Beverage-News.Com, March 22, 2018 ) The Europe Water Enhancers Market was worth USD 585.0 million in 2016 and estimated to be growing at a CAGR of 12.57%, to reach USD 1,177.7 million by 2022. Consumer base of European market is highly aware, careful, and selective. Health claim of water products is estimated to support the market growth in the region.
The beverages market of water enhancers is overshadowed with marketing while it also observes great competition with the existing carbonated drinks. In recent times, a huge advancement is seen in making fluids like water more flavoured and healthy.
Key to long term success for the market is trends, extensive marketing and smart product placement. Product quality and diversity are leads to strong and loyal consumer base which contributes to fast growth of the market. Water enhancers are new to the market and hence growth is hindered due to lack of awareness among consumers.
The Europe Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography Europe market is segmented into Germany, France, Italy, U.K and Spain. Success of water enhancers is expected to continue in Germany and Italy. While growth is estimated to attain heights in the countries like France, U.K and Spain.
Market Segmentation By Active Ingredients • Vitamins • Electrolytes • Sweeteners • Anti-oxidants • Other Ingredients
By Source Type • Fruits • Vegetables • Tea and Coffee • Coconut water
By Product Type • Flavoured drops • Energy drops • Fitness and workout drops
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