(Food-Beverage-News.Com, March 20, 2018 ) The Global Whey Protein Market was priced $7.8 billion in 2016 and calculable to be growing at a CAGR of 7.1%, to achieve $10.99 billion by 2021, as in the mentioned forecast period. Whey Proteins are obtained as a liquid material by-product in the production of cheese. Whey is made of different proteins which consist of beta lactoglobulin, glycomacropeptide and alpha-lactalbumin, albumin.
Whey protein is widely used in many industries like feed, health care, food, nutritional, and personal care, pharmaceutical business. Whey protein provides numerous advantages like stress reduction, weight-management supplements, cancer fighting capability, increased muscle growth and muscle protein synthesis that supports the sports nutrition sector, improvement of the immune system, diet support.
The marketplace for whey protein is especially driven by some factors like Body builders consuming whey protein in order to increase their muscles and use in functional foods, dairy, and alternative sectors. Additionally, Factors like increasing health awareness among customers and raising number of health clubs and fitness centres, senior citizens with poor appetites consume protein shakes to complete their nutrition diet, health benefits of dairy farm nutrition, high demand for milk-based ingredients in skin and hair care cosmetics.
However, raising prices of the whey protein products, over dose of whey protein resulting in effects that include diarrhoea, thrust, bloating and cramps, and rising disposable incomes are restraining the world whey protein market.
Whey protein concentrate (WPC), that is high in lactose and low in protein leads the market with the highest range of shares. It is primarily utilized in the production of nutritional supplements and protein beverages. Dietary supplements sector is the largest segment on the basis of application and expected to remain constant within the forecast period.
North America has the largest market share in the whey protein products that are closely followed by Europe. Asia-Pacific is that the quick growing whey protein ingredients market as a result of the increasing number of health-conscious customers and rising income.
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