Food Beverages News
Food, Beverages News & Press Release Distribution
About Us | Contact us


Home | News | Submit Press Release | Submit RSS Feeds
Unlimited Press Release Distribution
Press release distribution service

News Media
BeerPluse
BREWPUBLIC
CraftBeer
Decanter
Chicago Tribune
F&B Food & Beverage News
FBWorld
Financial Times
Food & Beverage Packaging
Food Navigator
Food Business News
Food Engineering
Food Packaging Digest
MeatPoultry.Com
Mobile Marketer
Nation's Restaurant News
New Hope 360
France24
Food Production & Design
The Telegraph
Wine Searcher
Wine Spectator
Food & Beverage News Releases

Customers Create Postcard Writing Campaign To Request Sweet Potato Salsa

 

 

 

download


Boston Wine Expo Guests Taste Yummy Yammy (R) Brand Sweet Potato Salsas


(Food-Beverage-News.Com, October 22, 2013 ) Norwich, VT -- Scrambling in her bag at the Boston Wine Expo, she tried to find just one more blank postcard.

"I'm really sorry, I guess they're all gone," explained the woman to her new customer. "I brought 100 postcards -- they must be all filled out."

While it may be commonplace for activists at a political rally, wine tasters aren't usually known for their letter-writing campaigns. But at the Boston Wine Expo, Lisa Johnson, founder and owner of Yummy Yammy (R) brand sweet potato salsas, discovered just how passionate a room full of oenophiles can be.

"A hundred people filled out postcards to their favorite stores, asking them to carry our sweet potato salsas," said a stunned Johnson. "I mean, they paid a lot of money to taste these specialty wines, and they liked our new food so much, they took time from wine-tasting to pick up a pen. That's pretty great."

The two-day expo was held at the Seaport Trade Center in Boston, Massachusetts, and extended to additional days for a "week-long celebration of wine, food and culture throughout the Boston Metro area," according to organizers.

By far most expo booths were promoting wines from all over the world. Aside from a number of specialty chocolates, there was very little food. Perhaps that accounts for some of Johnson's rabid new fans.

"We had people two and three and even four deep at our booth the entire weekend," gushed an obviously exhausted Johnson. "The first day there were only two of us, and we couldn't begin to keep up. I hadn't planned to sell much, but they were practically throwing money at us. That night I called my nephew and begged him for help. Thank goodness he came with a friend for Sunday."

Johnson had brought a pack of 100 postcards, because she had just picked them up from the printer. A massive postcard campaign wasn't planned. "It just sort of evolved," she recalled. "Someone asked if they could buy our sweet potato salsas at their neighborhood Whole Foods, and it isn't there yet. So I asked him if he wanted to request it by postcard. And that didn't stop until we ran out of cards."

By Yummy Yammy's official tally, 100 postcards went out to 40 different stores, including 65 postcards to 23 different Whole Foods stores. Despite this onslaught, Johnson reports that it didn't cause any new store purchases. "Buyers are busy, and even though there were 100 total, each buyer only got one, or two, or three, so they didn't see the whole impact."

With the next expo coming up in February, Johnson knows there are two things she's going to do differently this year. "Bring more staff, and bring a lot more postcards."

About Yummy Yammy

Yummy Yammy produces the world's only sweet potato salsa. All our superfood salsas are made with 100% pure flame-roasted sweet potato as the main ingredient instead of tomato. We are a Vermont company delightfully bringing sweet potatoes to the nation.

Yummy Yammy

Leila Belcher of LJB PR

802-291-1718

Leila@LJBPublicRelations.com

Source: EmailWire.Com
Food, Beverage News by Sector


Food & Beverage Marketplace

Savings from Online Coupons in Food and Beverages
Download discounted vouchers, coupons as they are updated everyday.
Submit RSS News Feed.
Have your feed on news, products or services displayed under this marketpalce. The feed is also displayed on a full page and updated daily. Add RSS feed Now!



Press release service
Press release distribution service

Food-Beverage-News.Com is part of GropWeb Network, online properties of GroupWeb Media LLC. Copyright © GroupWeb Media LLC. All Rights Reserved.


For unlimited press release distribution for $99 per month, call (281) 645-4086 or start posting your press releases online at EmailWire.com.
Copyright 2008 GroupWeb Media LLC



GroupWeb Media Network
AfricaNewswire.Net | AppleNews247.Com | AsiaNewsWire.Net | Aviation-NewsWire | Energy Industry | EstateNewsWire | Entertainment-NewsWire.com | Food Beverage News | Glamour NewsWire | Health NewsWire | Hosting NewsWire | i-Auto NewsWire | i-Business News | EuropeNewsWire.Net | iCameroon.com | i-Canada-News.Com | i-SoftwareNews.com | iT-NewsWire.Com
| InvestorsNewsDesk.Com | i-TravelNewsWire.Com | LegalLaw247.com | Medical-NewsWire.com | MiningNewsWire.net | MoneyNewsWire.Net | Movie-Stars-News.Com | PayDayNews247.Com | PharmaNewsWire.Com | Publishing-NewsWire.Com | Shopping-NewsWire.com | Telecom-NewsWire.Net | Transportation-News.Com | USGovernment-News.Com | WebPosters.Net | Wireless-NewsWire.Com |
Food-Beverage-News.Com - Food & Beverages News is press release service of GroupWeb Media LLC