(Food-Beverage-News.Com, October 03, 2018 ) To focus on marketing and other core operations, fruit and vegetable canning companies are increasingly outsourcing manufacturing operations to contract manufacturing companies. Contract manufacturing outsourcers perform operations such as raw material procurement, product development, manufacturing and packaging. Contract manufacturing outsourcers produce canned fruits and vegetables by using the recipe, procedures and standards set by the company. This business model enables canned fruits and vegetables brands to focus on marketing their product and reduce fixed overhead costs. Bell-Carter Packaging and California Copackers are some of the companies that take up contract manufacturing for fruit and vegetable canning companies.
THE BUSINESS RESEARCH COMPANY EXPECTS THE GLOBAL FRUIT AND VEGETABLE CANNING, PICKLING, AND DRYING MARKET TO GROW TO $235 BILLION BY 2021
North America was the largest region in the fruit and vegetable canning, pickling, and drying market in 2017, accounting for nearly one third of the market share. This was mainly due to the presence of a large number of canned food manufacturing companies catering to a large portion of the population seeking to consume canned fruits and vegetables in the region, particularly in the U.S.
According to The Business Research Company’s Consultant, Nitin Gianchandani, to preserve nutrients and eliminate harmful microorganisms in canned, pickled or dried fruits and vegetables, fruit and vegetable canning companies are using high-pressure pasteurization technique. High-pressure pasteurization is a cold pasteurization technique in which sealed or packaged products are introduced into a vessel and subjected to a high pressure of 87,000 pounds per square inch or the equivalent of 5,500 atmospheres using water. The high pressure inactivates viruses, bacteria, yeasts, parasites or moulds present in the food extending shelf life and preserving nutrients. Some of the companies using high-pressure pasteurization include Agroindustrias Aib, Fresherized Foods, and Maryland Packaging.
Campbell Soup Company was the largest player in the fruit and vegetable canning, pickling, and drying market, with revenues of $4.4 billion in 2017. The Campbell Soup’s growth strategy aims at acquiring companies in similar industries. In 2015, the company acquired Garden Fresh Gourmet, a manufacturer of refrigerated salsa, hummus, dips and tortilla chips in the U.S. Campbell also acquired organic broth and soup company Pacific Foods in 2017. The company also aims to expand its offerings in the areas of packaged fresh food and organic and clean labels, explore new geographies and use innovative digital platforms for advertising. The company intends to expand its presence in the USA, China and Australia, with its popular brands such as Goldfish, Kjeldsens and Tim Tam. In 2016, Campbell spent about 40% of its advertising budget on digital and mobile platforms.
The fruit and vegetables canning, pickling, and drying market includes companies manufacturing canned, pickled, and dried vegetables, fruits and specialty foods. These establishments may package the dried or dehydrated ingredients they make along with other purchased ingredients.
Fruit and Vegetable Canning, Pickling, And Drying Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.
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