Frozen Fruits offer the convenience of having our favourite fruit all year round, at an affordable price. Some Frozen Fruits companies provide the best products that give the feeling like they were frozen while fresh. With retained colours and flavours these brands also have detailed labels on the packaging giving the details of ingredients and product’s nutritional value rating. For Some companies, it could even be better than fresh regarding nutritional value while some brands fail to understand the value of frozen food and that, in some cases have added sugar or other ingredients that might be best to avoid. Frozen Fruits, by large are providing required nutritional values to the people with heady and busy lifestyles. More the urbanization; greater the Frozen Fruits market is becoming.
The percentage share of the frozen fruits compared to the total consumption of fruits is very less. However, the percentage share varies from region to region, comparatively high for developed markets like Europe and U.S. Advancements in technology and improved supply availability in the developing markets like India and China has led to strong growth opportunities for the market. Hence, the frozen fruits market is expected reach ~ and is expected to grow at CAGR of more than 5.34% from 2016 to 2027
Fruits are wasted due to its natural deterioration process, and low grade storage process. Frozen fruits can be preserved for a long period of time due to increase in the shelf-life. Hence the frozen fruits market is growing rapidly. North America is emerging market, accounting for 4.31 million tons and is projected to grow at a CAGR 1.86% by 2027.
APAC will witness maximum growth in the water melon market followed by North America. However, volume wise market size will continue to be higher under APAC region with more than 60% share. With increasing disposable incomes in India and China and growing demand for frozen and processed products will drive higher demand as it is easy food. The tedious process of cleaning and peeling is eliminated, making it easy for direct consumption. Countries where there is shortage of fresh fruits, frozen and packed fruit are preferred. Because freezing preserves food, no unwanted additives are required in bags of frozen goodies like strawberries.
Industry/ Innovation/ Related News:
3 November 2017 - ITC Ltd. (India), a diversified company (the cigarettes-to-shampoo company) launched packaged potatoes under a new brand called Farmland in its first step into the fresh fruit and vegetables segment. ITC also has a presence in foods with staples, spices, ghee, and ready-to-eat meals, plans to launch frozen fruits and vegetables, ready-to-make versions, and may introduce sauces, dips and condiments later.
6 November 2017 - Farmer and entrepreneur Frank Tiegs (US) announced that he has been expanding his frozen fruit business with purchases of Rader Farms of Lynden, Wash., and Willamette Valley Fruit Co. in Salem, Ore. in Oregon and Washington.
Major Key Players:
The global Market of Frozen Fruits appears to be highly competitive but consolidated. Many large and small key players operating in the market are churning the competition to gain competitive advantage. To sustain their market position these players incorporate acquisition, collaboration, partnership, expansion, and technology launch. Manufacturers operating in the Frozen Fruits market strive to develop a state of art manufacturing facilities where they can make all their products from carefully sourced raw materials right in their own facility.
This report includes a study of strategies, of major market players. It includes the product portfolios, developments of leading major players such as Dole (U.S.), Ardo NV (Belgium), HJ Heinz (US), Simplot Australia PTY Ltd (Australia), General Mills (U.S.), Findus Sverige AB, (Sweden), Pinnacle Foods Corp. (US), and Bonduelle Group (France).
