Frozen desserts are made by freezing liquids, semi-liquids or even solids. They are based on various distinct flavors such as fruit purees, flavored water, and milk among others. Several companies in the U.S. are investing extensively in improving the shelf life and storage facilities of these products, which in turn, is predicted to positively influence growth over the forecast period.
North America Frozen Desserts Market is broadly categorized into product type, fat content and consumption. By product type the market is analyzed under sherbet, frozen yogurt, frozen ice cream, frozen tofu, frozen cakes, mousse and frozen novelties. Frozen ice cream is currently dominating this segment followed by yogurt and sherbet products. By fat content the market is classified under regular frozen desserts and low fat desserts. Regular frozen desserts account a major share of the market. By consumption the market is segmented into home, hotel and restaurants and dessert parlors.
Frozen yogurt is anticipated to witness fastest growth rate over the forecast period owing to the several health benefit claims associated with the product. The U.S. is a hub for over 400 brands, in this category, offering numerous flavors to consumers.
Some of the major players operating in the frozen dessert market include Baskin-Robbins, Nestle SA, Unilever, Danone Groupe SA, Ben & Jerry's Homemade Holdings Inc., Cielo USA, Kraft Foods Group Inc. among others.
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