Barbecue sauce, which is also referred as BBQ sauce, is a flavor enhancer and is used as marinade for cooking barbecue styled meat or vegetables. Barbecue food are prepared by smoke grilling them which helps in sustaining the nutritional value and also imparts a unique flavor to the food product. Increasing health benefits among the consumers have raised the demand for healthy and roasted meat and vegetables which has a direct impact on the sale of barbecue sauce for its preparation. Barbecue sauce is estimated to be originated from the U.S. and is popularly used in the country. Barbecue sauce is often referred to as ketchups in several countries of Europe and Asia Pacific. Barbecue sauce is available throughout the regions in various flavors and forms which has also added value to the product. Increasing disposable income and changing food consumption trends are supporting the growth of this market on a global level.
High demand for healthy and grilled meat and vegetables has a direct impact on barbecue sauce market. Rising consumer demand for uniquely flavored food products prepared with flavor enhancers are influencing the growth of barbecue sauce market positively. Shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. Low production cost and high returns based on the demands are encouraging the players to enter the barbecue sauce market. Furthermore, high focus on R & D has a positive impact on this market and is helping the manufacturers in bringing innovations in the flavors.
Key players have more inclination towards enhancing the production of organic as well as non-GMO barbecue sauce to satiate the growing demand from consumers end. Also, product improvisations to enhance the shelf-life of the product is of one of the key focus areas where manufacturers emphasizing more on delivering unique products and to create product differentiation.
Major Key Players:
Some of the key players profiled in the global barbecue sauce market are Kraft Foods Inc. (U.S.), ConAgra Foods, Inc. (U.S.), Sweet Baby Ray’s (U.S.), KC Masterpiece (U.S.), J Lee's Gourmet Bbq Sauce Inc. (U.S.), Memphis Barbecue Co (U.S.) and Killer Hogs (U.S.)
Regional Analysis:
The global Barbecue sauce market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Europe. High consumption of barbecued/roasted food in the countries of these regions is influencing the high production volume of barbecue sauce. Owing to changing food consumption pattern, Barbecue sauce market is projected to generate high revenue during the given forecast period.
Furthermore, rising demand for cross culture cuisines will support the sale of barbecue sauce across the regions during the assessment period. The major importers of barbecue sauce include the U.S., the U.K., France, Canada and Germany.
Key Findings:
Consumption of organic barbecue sauce will be growing at a higher rate during the forecast period owing to rising awareness about health benefits obtained from chemical-free food ingredients
Top exporters of barbecue sauce include the U.S., Canada, China, Italy and Germany
Segments:
Barbecue sauce has been segmented on the basis of form, which comprises of liquid, paste, others. Paste form of barbecue sauce is found to hold a major share owning to fine consistency and ease of application than other forms.
Barbecue sauce has been segmented on the basis of flavor, which includes cultured sweet, sour, spicy, others, and others. Among these segments, spicy sauce segment dominates the global market based on high consumer based demand.
Barbecue sauce has been segmented on the basis of specialty attributes, which includes organic, gluten-free, non-GMO, others. Among these segments, organic segment dominates the global market based on rising consumer’s awareness and demand for natural food ingredients.
Barbecue sauce has been segmented on the basis of distribution channel, which comprises store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others), and non-store based (e- commerce). Sale through store based channels dominates the market due to convenient one-stop shopping experience of the consumers’.
