(Food-Beverage-News.Com, November 18, 2017 ) Energy Drinks category in India was first created by Nestlé with the introduction of their Maggi brand during the mid-80's. Due to its ease of cooking and smart marketing strategies, Maggi soon became a household name in India and has been synonymous with Energy Drinks ever since. However, in the last seven years, Nestlé has been losing ground to some of the newer players in the Indian Energy Drinks market. Publisher' market research report Energy Drinks Market in India 2017 analyses the shift in the Energy Drinks market and provides insight into the major competitors, their marketing strategies, and more.
Energy Drinks Market in India Key Growth Factors According to Publisher research, the global demand for Energy Drinks is expected to reach 145.8 billion packs by 2020, driven by the rising trend of convenience food in emerging markets. India takes a major share of this demand, ranking fifth in terms of the global demand for Energy Drinks after China, Indonesia, Japan and Vietnam.
Rising disposable income, working couples, inexpensiveness and ease of preparation of Energy Drinks are the major drivers for growth in the Energy Drinks market. India also has a large and ever-increasing population of youth and working individuals, who are the key target audiences for packaged foods such as Energy Drinks and ready-to-eat meals.The introduction of new variants in flavor, noodle type and packaging, such as sachets and category extension from pouch to cup-noodles, have also played an important role in the growth of the instant noodle market.
Energy Drinks Market in India Threats and Key Players There has been a spurt in the growth of new entrants in the Energy Drinks market in India in the recent years, both from the organized and unorganized sector. There's increasing competition among the players, with price often being the only differentiating factor. Energy Drinks have been subject to heightened scrutiny by regulatory bodies. Not too long ago, Nestlé's Maggi noodles along with other popular brands were temporarily taken off the shelves in India after some reports that suggested that they had traces of lead above the limits set by Indian authorities.
What's covered in the report-
Overview of the energy drinks market in India and forecasted market size data in terms of value over 2014 to 2020 Trade analysis of energy drinks in India Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and profiles of major players operating in the market Key recent developments associated with the energy drinks market in India
Why Buy-
Get a broad understanding of the energy drinks market in India, the dynamics of the market and current state of the sector Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving the growth of the market Be informed regarding the key developments in the market of energy drinks in India Understand major competitors' business and market dynamics, and respond accordingly
Company Profile:
Public Companies 1. Bisleri International Pvt. Ltd. 2. Goldwin Healthcare Pvt. Ltd. 3. Hector Beverages Pvt. Ltd. 4. J. K. Ansell Ltd. 5. Parle Agro Pvt. Ltd. 6. Coca Cola Pvt. Ltd. 7. Monster Beverage Corporation 8. PepsiCo India Holdings Pvt. Ltd. 9. Red Bull India Pvt. Ltd. 10. Universal Group FZ LLC
Market Influencers Market Drivers Market Challenges Competitive Landscape List of Major Players Profiles of Major Players Recent Developments Key Recent Developments Appendix Research Methodology
