(Food-Beverage-News.Com, November 17, 2017 ) Latin America whey protein market is an emerging market due to rise in awareness and increasing disposable incomes.
Whey proteins characterize the major proteins in human breast milk, in comparison to that of cow’s milk in which casein is the major protein. Whey proteins are replacing soy proteins products, modified starches, meat proteins and hydrocolloids gums in processed meats. These proteins provide an economical source of high nutritional-quality proteins which makes them useful in sports nutrition.
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The increasing demand for whey protein can be linked to increased consumption of specialized products like paediatric and infant food. The inclination towards fitness and sports has been in rise fuelling the demand for nutritional drinks and supplements. Increasing demand of protein products and rise in awareness among consumers are factors driving the market growth. A health safety and affect issue is restraining the market growth.
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The Latin America Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
Based on geography the Latin America market is analysed under regions namely, Brazil, Argentina and Mexico. Latin America is one of the most favourable market after Asia-Pacific for whey protein. Large younger population in the region attracts the whey protein market. Brazil is the largest market in the region followed by Argentina.
Some of the key players influencing the whey protein market dynamics are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International Inc., Milk Specialties Global, and Maple Island, Inc.
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