Sports nutrition consists of sports food and drinks and practice of nutrition and diet for improving one's athletic performance. It is an important part of sports training and gives strength to a person in sports like bodybuilding, weightlifting, cycling, running, swimming, rowing. Sports nutrition not only concentrate on type of food but also the quantity of fluids and food taken by an athlete.
Dietary supplements contain food ingredients such as vitamins, minerals, proteins, essential fats, carbohydrates, amino acids, herbs or other botanicals. Their constituents are taken by mouth as a pill, tablet, capsule, or liquid. Athletes may choose to consider taking dietary supplements to assist in improving their athletic performance. With the increase of celiac disease, the sports food companies are choosing ingredients such as sunflower seeds, brown rice flour, quinoa, tapioca syrup, pea and rice protein, cacao nibs to satisfy the customer needs.
Increasing demand of sports and nutrition bars, rising adoption of natural ingredients, increasing demand from recently emerging lifestyle and recreational users, rising health awareness along with increasing number of health clubs and fitness centres and increase in athletic spirit are driving the growth of the North America Sports Market. Apart from body builders and athletic people, the general population is into using sports supplements is another reason for the growth of the sports food market. However, lack of awareness and fall in disposable income in some countries, busy lifestyle where there is no time for sports are restraining the growth of the market.
The North America Sports Food Market is segmented by Product type, Ingredients, Gender, Users, and Distribution Channel and by Region. Depending on the product type, the market is categorised into dietary supplement powder, energy bars, sports food and drinks, protein Bars, sports gels. On the basis of ingredients, the market is sub segmented by vitamin, minerals, nutrition supplements, protein and carbohydrates. Depending on the users, the market is categorised into athletic users, bodybuilding users, and recreational users. Based on the distribution channel, the market is segmented into hypermarket and supermarkets, online stores, convenience stores, drug stores. Based on gender, the market is segmented into female and male. The protein-based sports food and energy sports food have the highest share relatively compared to the other segments. Online channels have the largest share due to the rising number of smartphone users and increasing penetration of Internet. In gender, the male segment has been leading the North America market and this trend is anticipated in the forecast period. The North America market has been geographically segmented into United States and Canada. North America has the largest share due to the increasing number of sports enthusiasts and health awareness.
Some of the key players operating in the market are, Nestle SA, Abbott Laboratories, GlaxoSmithKline Plc, Danone S.A, Dr Pepper Snapple Group Inc., Cliff Bar & Company, GNC Holdings Inc., Red Bull GmbH, Monster Beverage Corp., The Coca-Cola Co., Alp snack Inc, The Hain Celestial Group, Inc., Reckitt Benckiser Group Plc., and Glanbia Plc.
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